Unleashing Brand Advertising

Get Ready. We’re Painting the Town Orange! A significant part of Informatica’s Transformation is increasing awareness and changing perceptions of the new Informatica brand. Many of you experienced our brand “unveil” in May where Informatica prominently advertised through high impact billboards, wallscapes, street furniture, wrapped city buses, and targeted online ads in the San Francisco... more

Reseller Authorization Requirements Update

More Flexible, Faster To Complete Authorization   We have updated the Authorization Requirements to make it easier and more flexible for you to become an Authorized Informatica Reseller. The biggest change is the removal of the requirement for all resellers to certify on Cloud Data Integration.  Instead, each reseller can select the appropriate solution area(s) and... more

Be Out-Standing at Customer Success

At Informatica, the Enterprise Cloud Data Management leader we listen to our customers’ goals and then guide them towards solutions that help accelerate their data-driven digital transformation journey whilst delivering value to their business. We pride ourselves on helping customers out-anything, out-innovate, out-maneuver, and out-perform. We want the same for our partners – we want you to be Out-Standing,... more

Save the Date! Informatica Kickoff 2018

Informatica Kickoff 2018 January 14-16, 2018 ARIA, Las Vegas, Nevada Join Us for a Front Row Seat to Intelligent Disruption Mark your calendars for the partner event of the year: Informatica Kickoff 2018.  As an important Partner of Informatica, the leader in Enterprise Cloud Data Management, you are champions of our joint customers’ intelligent disruption... more

Help Your Customers Build a Strong Foundation Through Data Quality

How would you react if you discovered your house was built on a crumbling foundation? Without a second thought, most of us would immediately lose confidence in its integrity and security, and take action to safeguard the construction before the walls came tumbling down. Poor quality data is much like an unstable foundation, but contrary... more

Making Waves: Our Partner Marketing Vision

As today’s digital marketing landscape continues to transform, Informatica and our channel partners aren’t just riding the waves; we’re creating them. Buyer behaviors and data-driven digital technologies have radically changed the way we reach prospects. Today, it’s all about engaging the right buyers at the perfect time. In my meetings and conversations with marketing leaders,... more

Unleash Your Data Goldmine Through Commercial Use

In today’s technological landscape, data is the crown jewel, fueling intelligent disruption everywhere. But, many companies hold back and restrain their use of data. They don’t yet grasp the  massive opportunity to monetize data in ways that never existed before. Wired Magazine previously said Data in the 21st Century is like Oil in the 18th Century, and for those... more