Topic "Marketing"

Unleashing Brand Advertising

Get Ready. We’re Painting the Town Orange! A significant part of Informatica’s Transformation is increasing awareness and changing perceptions of the new Informatica brand. Many of you experienced our brand “unveil” in May where Informatica prominently advertised through high impact billboards, wallscapes, street furniture, wrapped city buses, and targeted online ads in the San Francisco... more

Making Waves: Our Partner Marketing Vision

As today’s digital marketing landscape continues to transform, Informatica and our channel partners aren’t just riding the waves; we’re creating them. Buyer behaviors and data-driven digital technologies have radically changed the way we reach prospects. Today, it’s all about engaging the right buyers at the perfect time. In my meetings and conversations with marketing leaders,... more