Reflections on Informatica Elevate Copenhagen – One Down, Two to Go

Unleashing The Power

I’ve just returned from the first of our global Elevate 2018 partner events in Copenhagen and wow, what an amazing few days. Our customers are all trying to transform and become data-driven by unleashing the power of their data.  Informatica Elevate 2018However, managing all of that data and using it to drive strategic advantage is easier said than done. That’s why we’re investing so much in training our people and our partners so that when we show up for customers, we’re ready to help them solve any challenge.  Data-driven digital transformation is one of the hardest things many of our customers will ever do and they’re counting on us to work hand in hand with our partners to ensure their success.

It was great to see so many of our partners show up from 28 countries across Europe, the Middle East and Africa to spend time with us at our Elevate event.  Our partners got to train alongside our own experts and we flew in the very best from across the world to make it the best possible experience for everyone who attended.

Most Popular Sessions

Some of the hottest sessions were related to the Enterprise Data Catalog.  We’ve seen much higher demand than we ever expected for the catalog and many of our customers have seen it as a great place to get started with their transformation.  That makes sense.  After all, if you don’t know what data you have,  you don’t know where it is and you don’t understand the relationships between the data, it’s hard to then govern it or use it for analytics or any other useful purpose.  The Data Governance tracks were also packed to bursting.  Now that the GDPR deadline is behind us, the real work starts for most of our customers to put in place a solid data governance framework.  Many companies are realizing that GDPR presents a golden opportunity to do what they’ve wanted to do all along – build a solid foundation of trusted, reliable, well governed data to help them run the business better, engage with their customers more effectively and drive strategic advantage. We also saw huge demand for the Master Data Management, Cloud/Hybrid Data Management and Big Data sessions and we were thrilled to have our experts on hand to help.

Check out photos in the slide show below:

Informatica Elevate 2018

Join Us in Bangkok or Denver

The next Elevate event takes place in Bangkok on 9-12 July and then we go on to Denver on 20-23 August.  We’re expecting full houses again at both events and demand is already high for some of the sessions so if you plan to join us, please register quickly so that you can get your first choice of sessions.  Thanks again for all of our EMEA partners for taking the time to be with us in Copenhagen.  I’m looking forward to seeing as many of you in Bangkok and Denver as possible.

Register for Bangkok

Register for Denver