Enterprise Information Catalog Fuels New Revenue Streams for Partners

Today, we know courtesy of the Hubble Space Telescope, there are over 100 billion galaxies in the universe – so many more than we previously imagined. Over the years, we’ve found that the organizations we work with are much like our vast universe. Data is shrouded in dark corners and hides under the radar. It’s practically undiscoverable without the right “telescope.” Since 2001, we’ve been helping organizations get a handle on their data universes with Metadata Manager, our Hubble Telescope into the world of data. But just like any transformative technology that’s been around for years, we understood advancements were in order.

This year, we introduced our next generation Enterprise Information Catalog. It’s a machine-learning-based catalog built on our CLAIRE™ engine, which classifies and organizes structured and unstructured data assets across Hadoop, relational and traditional databases, data lakes, big data, and more – uncovering highly-complex relationships within data that were once inconceivable. We like to compare it to NASA’s James Webb Space Telescope, which will unearth extraordinary revelations when it’s launched into space in 2019. Think of the Enterprise Information Catalog as, “Google for the enterprise.” Your customers can search for, explore, understand, tag, and shop for data anywhere in the enterprise. It’s not a replacement for Metadata Manager, rather a whole new product with the same and advanced functionality, built for a wide variety of users, unearthing a new realm of possibilities.

Who Benefits from Data Cataloging?

What I personally find exciting about the Enterprise Information Catalog is it’s not single-threaded to an audience. It’s one of a few products that supports a variety of use cases and offers multiple penetration points into the enterprise. Below I explore who benefits from this transformative technology and how channel partners can leverage it to fuel new revenue streams.

The Chief Information Officer

Companies that pivot and change quickly are the ones that have a market advantage. Helping your customers get a handle on their metadata and how it’s tied together empowers them to quickly react to changes, put new systems in place, change definitions of data, and make sure they’re consistent. That’s what data-driven digital transformation is all about!

For example, when data is trapped in silos and out of site across organizations, it’s impossible to unleash its power and bring it to life. To solve this problem, many Informatica customers migrate from disconnected relational databases and on-premises data warehouses to Hadoop data lakes, which offer the promise of unsiloed data. Our Data cataloging makes this possible by automatically scanning data assets across silos while cataloging and indexing them – unveiling new data and relationships.

Self-service Business Intelligence tools like Tableau make it easier for non-technical business users to visualize their data and quickly discover insights. However self-service analytics must not only empower users to get quick answers to their questions but also ensure the data driving decisions is accurate. Our data catalog enables business users to find and discover IT certified data assets quickly and understand data content, semantic meaning, usage and business context easily.

What’s more, many organizations today spin off divisions, merge together, and acquire new companies. To get the most business value from these mergers and acquisitions, they must integrate data – quickly. With data cataloging, they can see where all the new data originates, and how it matches up and collides with other metadata and data stores. The more agile they are in performing these actions, the sooner they get value out of M&A activities.

The Chief Data Officer

The importance of data is mounting across the enterprise and the C-suite and boardrooms are taking notice. So much, it’s described as the new currency for digital transformation. For example, just a few years ago, there were only about 175 Chief Data Officers in the world whose primary role was to leverage their organization’s data assets. Now, there are over 2,000 CDOs spanning almost every industry. For those in this growing role, their first order of action is to understand where data assets are located and how they’re used and integrated. In fact, it’s a prerequisite to every data management initiative.

Data Governance and Security Professionals

Data Governance professionals are responsible for implementing policies to determine who can touch what data, where data needs to be secured or masked, how to use certain data, and by what means its documented. Coupling Informatica data governance solutions with data cataloging simplifies the creation of policies through automatic discovery of the data that requires governance.

How Can Channel Partners Leverage Data Cataloging?

What’s exciting about digital catalogs is they’re typically a precursor to other projects. Once information is cataloged, channel partners can easily step in. For example, imagine a customer learns there are 12 different systems that have product information and three of them aren’t talking to each other – this uncovers a possible MDM  or Product 360 project. Next, this discovery spawns a project to consolidate data into a single catalog and spin it back out to the systems to make sure they’re all in sync. What’s more, other projects often develop from data cataloging when opportunities are uncovered, such as data archiving, data governance, consolidation and IT efficiency.

In addition, ongoing efforts to build custom metadata scanners is a key opportunity for channel partners to augment data cataloging and generate revenue streams. Custom metadata scanners pull and translate data that’s formatted in a special way. If your customers want to uncover all the data in their organizations, it’s likely they will use a combination of pre-built scanners (which we provide) and custom scanners (that you build).

What’s Next

At Informatica, we’re committed to supporting our channel partners by providing expert-level technical support to ensure our partners are successful with the Enterprise Information Catalog. Please refer to the excellent resources below to learn more: