In my last blog about Product Experience Management (PxM), I talked about the difference between Product Information Management (PIM) and PxM, and who benefits from optimizing customer experience with personalized, contextualized and emotionally engaging product content. However, for successful PxM, digital marketing and ecommerce must connect product content with insights into their customers’ profiles and their supply chains. Customer Insights and Data Having a 360 view of customers is... more
No two days are ever the same for our UX team, but not a single day passes without at least one discussion about AI-enabled experiences, whether we’re comparing the advantages of using a chatbot as a personal assistant for our customers, prototyping what happens when we add CLAIRE -driven recommendations to enhance users’ daily tasks,... more
The California Consumer Privacy Act (CCPA)—which begins enforcement on January 1, 2020—now stands ready to reform how data is handled. The goal: to improve protections for personal data and to grant consumers new, expanded rights over appropriate use of their data. The regulation will impact California businesses and others doing business with California citizens, while... more
As my mom would say, one of a parent’s most fulfilling gifts in life is to watch their children grow up to be successful. Hopefully in the process, they make the world around them “better” – improving the lives of others in a way, shape or form. From the time I’ve spent at Informatica thus... more
You may not agree with me, but sometimes Excel is the best tool for the job! Recently I was chatting with the owner of a small business that’s selling sports bottles and I was surprised to learn that the marketing analyst loaded all the sales and marketing data into Excel to calculate the return on... more
In today’s modern software development world, adoption of DevOps and CI/CD have become widespread, but their definitions are often confused and consequently they can be misused. In this post, I define each process and explain how Informatica Big Data Management (BDM) integrates with CI/CD and DevOps pipelines in one integrated environment. What Do CI and... more
I opted out of an email subscription last month. Weeks later, I’m still getting emails from the company. So now, I’m not just tuning out any message from this company. I’m getting downright annoyed—not only have they ignored my original request, they’re continuing to fill up my email inbox with content I don’t want or... more
A Successful API Strategy Companies today realize that smart data strategy is fundamental for business success. They invest and spend resources to make sure the data is protected, stored and backed up. But it’s just as important to manage the communication of data and ensure its seamless flow not only internally, but also with external... more
I was at the MIT CDO Symposium in Boston at the end of July, where there was a lot of discussion around the business value of data, and the challenges of cultural and behavioral change. I agree that business leaders need more data literacy. And I also think the corollary is true: data leaders need... more
Shoppers’ expectations are changing, both in B2B and B2C. As 98% of marketers believe that personalization advances customer relationships, it’s not surprising that digital marketing and commerce teams are constantly being challenged to design a smoother, more personalized product experience that attracts and retains customers. An IDC study predicts that by 2022, 35% of CX-focused... more