5 things Business Execs Need to Know About Data

Whether you’re a CFO, CMO, Head of Sales, Risk, Compliance, Human Resources, having the right data in your business applications is critical for success.  Unfortunately, most business executives are often shielded from what really goes on under the cover, where all that data comes from, how it gets transformed, cleansed, and delivered into your CRM,... more

Three Missteps to Creating Great Customer Experiences

Which misstep are you making to solve your customer experience problem? No one ever said that solving the customer experience problem was going to be easy. Companies aren’t structured to support complex customer relationships across different functional areas – such as marketing, sales and customer service – nor across their many brands, products, channels and... more

Meet Informatica at GS1 Connect and Get Customer & Compliance Ready

Combined with Informatica’s GDSN Accelerator for CPG customers can easily link their backend systems with the GDSN (Global Data Synchronization) to deliver consolidated and reliable business-critical data to applications. Suppliers and retailers are able to share standardized product data, cut down the cost of building point to point integrations and speed-up new product introductions having access to the most accurate and current product information

The Age of Engagement Depends on Great Data

Warren, It’s been a while since we were able to connect. We tried to reach you recently regarding a recall on your 2013 (car make and model removed) that you leased from our dealership. Please confirm your address and phone number and contact us to make an appointment for the recall replacement. Address: 13506 Crestview... more

Data Is Precious: Secure it Accordingly

Security professionals are in dire need of a solution that provides visibility into where sensitive and confidential data resides, as well as visibility into the data’s risk. [1] This knowledge would allow those responsible to take an effective, proactive approach to combating cybercrime. By focusing on the data, Informatica and our customers, partners and market ecosystem... more

Are You Big Data Ready?

Are you interested in big data?  There are many reasons to come to Informatica World 2015 but one very good reason is to learn how you can become Big Data Ready!  Becoming Big Data Ready is about succeeding with analytics in a Big Data world.  It’s about unleashing productivity, repeatability, and confidence.  Join us at... more

Healthcare Data Masking: Tokenization, HIPAA and More

When trying to protect your data from the nefarious souls that would like access to it (?), there are several options available that apply to very specific use cases. In order for us to talk about the different solutions – it is important to define all of the terms: PII – Personally Identifiable Information –... more