What’s In A Name?

Sometimes, the choice of a name has unexpected consequences. Often these consequences aren’t fair. But they exist, nonetheless. For an example of this, consider the well-known study by the National Bureau of Economic Research study that compares the hiring prospects of candidates with identical resumes, but different names. During the study, titled a “Field Experiment... more

The King of Benchmarks Rules the Realm of Averages

A mid-sized insurer recently approached our team for help. They wanted to understand how they fell short in making their case to their executives. Specifically, they proposed that fixing their customer data was key to supporting the executive team’s highly aggressive 3-year growth plan. (This plan was 3x today’s revenue).  Given this core organizational mission... more

Hadoop, Enterprise Data Hubs, and You

This post was written by guest author Dale Kim, Director of Industry Solutions at MapR Technologies, a valued Informatica partner that provides a distribution for Apache Hadoop that ensures production success for its customers. Apache Hadoop is growing in popularity as the foundation for an enterprise data hub. An Enterprise Data Hub (EDH) extends and... more