Marketers and boardrooms are reviewing their customer experience strategies for 2019. A recent Forbes article looks at seven priority issues for marketers, all of which are focused on customer experience, customer insights, and personalization. While Gartner forecasts that by 2020, more than 40 percent of all data analytics projects will relate to an aspect of... more
This fall, the Office of the Federal Chief Information Officer established a new initiative called Cloud Smart to energize the adoption of cloud computing within the federal government. As an extension to the original Cloud First initiative of 2010, Cloud Smart is focusing more on mission results that modernize the IT of our government (vs.... more
Digital transformation and IT modernization initiatives continue to be hot topics in the boardroom across nearly every industry, no matter the size of the organization. The goals are grand and the scope is broad—necessary to drive large visionary changes. As we’ve witnessed from industry leaders who’ve disrupted their markets, the chances for success to drive... more
The TC18 afterglow is still fresh. My personal favorite? The great stories. This year, I was touched and inspired by two amazing data stories shared by executives from Charles Schwab and Pfizer on the TC18 keynote stage. I was so excited and grateful to hear these stories of data-driven digital transformation that I thought I’d... more
The latest release of Informatica MDM 10.3 has opened a great opportunity for business users to experience the data with best possible interactions. User Experience (UX) is at its best in this version, with modern UI, enhanced security, improved search capabilities and much more. You can start off with the excellent demo provided by the... more
Now that evenings are getting longer and there’s a noticeable chill in the air, if you’re like me, you’re spending more time at home in front of the TV cheering for your favorite sports teams. And of course, being a data analytics fan, I’m fascinated with how the sports industry is using data for strategic... more
The National Retail Federation forecasts that sales will be up 4.1 percent(i) in the 2018 holiday shopping season, but an increasing number of stores will be closed on Thanksgiving Day 2018(ii). How does this make sense? The reality is that customers shopping behavior has changed and retailers are adopting. While Black Friday is still the busiest... more
As a CIO, you know the value of finding, developing, and retaining talented workers and the incredible challenge it has become in today’s highly competitive market. The Alliance is a book about understanding the state of loyalty and trust between employers and employees today—and how to rethink how to build relationships for a stronger, more... more
One of my favorite quotes (often attributed to Albert Einstein) says “The only reason for time is so that everything doesn’t happen at once”. I have come to think about this saying many times in my personal life, but recently I have come to think about it while helping one of our customers define their... more
As a new employee at Informatica leading product marketing for our big data management portfolio, I’ve been spending a lot of time evaluating the data management landscape for analytics. One CIO.com article caught my eye. In “6 Data Analytics Trends That Will Dominate 2018,” journalist Thor Olavsrud posited that “Data lakes will need to demonstrate... more