Want to Offer Exceptional Customer Experiences (CX)? Ask Your Data

One of the things I enjoy most about my role at Informatica is meeting with people in all types of organizations and from all sorts of industries around the world. And while their business models and geographic locations may be wildly different, one thing is universally understood: to keep current customers and gain new ones,... more

Informatica Awarded a Place on UK Government’s G-Cloud 11 Framework

Data is a critical resource for enabling more efficient, collaborative and effective government and public services. We can expect to see many of the sophisticated, data-driven approaches pioneered in the private sector being applied to tackle some of our biggest public policy challenges. Only last June, the UK government announced its intention to develop a... more

GDPR, CCPA, and Other Emerging Mandates: A Perfect Storm Driving Data Privacy and Protection

The GDPR, the CCPA, and more privacy mandates to follow, have galvanized the enterprise need for operationalizing data privacy and protection. In conjunction with social media privacy abuses and increasing numbers of data breaches, the focus on data privacy is accelerating rapidly to become a board-level concern. Witness the growth and interest in the International Association... more

Need to Convince Your Business Leaders of the Value of iPaaS?

Enterprise cloud integration spending is expected to increase dramatically this year, according to recent forecasts. Are your business leaders in line with this trend? When I talk to customers who use iPaaS every day, it’s clear they know the value of a next-gen integration platform as a service – they can’t achieve their digital transformation... more

What You Need to Know about Microsoft’s New Multi-Protocol Access and Interoperability for Azure Blob and ADLS Gen2

Ever since Microsoft introduced Azure Data Lake Storage Gen2 (ADLS Gen2), enterprises around the globe have been adopting it to drive their data lake and modern analytics initiatives. As ADLS Gen2 adoption has gained momentum, there has been a very active and healthy discussion about interoperability between Azure Blob and ADLS Gen2. If you check... more

Why CMOs Should Care About Data

Digital transformation has presented a needed shift in the role of the Chief Marketing Officer (CMO). Although the CMO has always been responsible for driving market growth, differentiation and bottom-line revenue, leading CMOs are now more than ever hyper-focused on creating exceptional customer experiences across all channels. Key responsibilities for CMOs include: Executing marketing strategy... more

Create the Optimal Healthcare Provider Network Designed for Quality Outcomes

To Build a Better Provider Network, Start with Better Data About Your Providers There are a lot of reasons healthcare payers want to build optimal provider networks. An optimal provider network is smarter: it lets payers synthesize data from many different systems, including recruiting, credentialing, claims, reimbursements, utilization, quality, fraud detection, and more. With an... more

Building Your Federal Data Strategy

So, it’s here! The US Office of Management and Budget published the Federal Data Strategy on June 4, 2019 and simultaneously issued a draft implementation plan for public comment and feedback. That followed the January 14, 2019 OPEN Government Data Act, enacted as part of the Foundations for Evidence-Based Policy Making law. Arguably, key portions of the... more