3 Key Essentials for Cloud Lakehouse Data Management

“An iPod, a phone, and an internet communicator… an iPod… a phone… are you getting it? These are not three separate devices; this is one device… and we are calling it the iPhone!” This is how Steve Jobs proudly introduced the Apple iPhone on January 9, 2007. The iPhone was revolutionary at the time because... more

Enough of Next Best Action—Do You Know What the Next Worst Action is for Your Customer?

“Defense wins championships.”  This old sports adage is true, no matter what sport you follow. I follow soccer and basketball, and it definitely applies to both sports. In fact, my hometown basketball team, the Toronto Raptors, recently won a championship because of good defense. And this year in soccer (like many others), coaches will be... more

Delivering Cloud-Native, Enterprise-Grade Data Lakehouses on Amazon Web Services

“Water, water everywhere, nor any drop to drink.” This famous line from Samuel Taylor Coleridge’s poem The Rime of the Ancient Mariner is spoken by a sailor on a stranded ship who is surrounded by saltwater that he cannot drink.What does this have to do with a cloud data lakehouse? Simply put, it’s all about... more

5 Reasons Why a PIM is Key to Your Digital Commerce Success

The COVID-19 crisis is forcing businesses to create urgent strategies for survival. Social distancing, while critical to mitigating the spread of the virus, has forced the closure of countless brick and mortar operations across the globe. The result is intense pressure for businesses to bolster their online strategies. Increased competition amidst a looming recession means... more

Analytics Modernization on Azure: One Size Does Not Fit All

Discover Four Customer Journeys to a Cloud Data Warehouse or Data Lake on Azure A modern analytics strategy built on a strong data foundation is the key to success for modern enterprise businesses. But how do you achieve that foundation? A recent Harvard Business Review survey of global executives found that 80 percent of respondents say their organizations are struggling... more

Enable Data Democratization and Self-Service With a Data Marketplace

To do their jobs well, people across an organization need quick and easy access to data they can trust. By providing that access, CDOs enable organizations to identify new opportunities, introduce operational efficiencies, and build new products and services to grow revenue. But many of the people needing access lack technical skills. So, how can... more

Informatica and Snowflake: Successful Digital Transformation at Enterprise Scale

More and more aspects of life and work are becoming digitized. The world has awakened to the value of the massive amounts of data that this new reality generates. Data is arguably the most critical asset across an organization—and companies that leverage it to increase revenue, reduce costs, and gain competitive advantage are the best... more

If Data is Everywhere—Then Data Quality Needs to Be Everywhere as Well

And if data is being used by everyone, then everyone must have access to quality data All organizations have data quality issues. These issues are usually exposed during digital transformation initiatives: when organizations move volumes and varieties of data between applications to an ever-increasing number of transition applications and data center workloads to the cloud... more

How Informatica Puts Customers First

In this post, guest blogger Blake Morgan, consumer futurist and author (“The Customer of the Future”), discusses the three key components of Informatica’s customer-centric approach. In the competitive software space, customer experience makes all the difference. Many B2B companies limit their resources on customer experience, but Informatica knows focusing on customers sets the culture and... more

Cloud Integration Hub: 7 Ways to Reduce Integration Costs and Improve Productivity

Co-authored with Ruma Sanyal, Director, Hybrid Integration Platform and iPaaS. A digital business calls for a well-connected infrastructure. Your digital transformation will fall flat, however, without a successful data and application integration strategy. Integration is challenging because there are ever-changing requirements, such as new business initiatives, technology evolution, mergers and acquisitions, competitive maneuvers, and newly... more