Informatica is proud to share that Union Bank of the Philippines—and their Chief Customer Experience Officer, Ana Delgado—has just been named a winner for Ventana Research’s Digital Leadership Award for Customer Experience. 2020 marks the 13th year that Ventana Research has been recognizing organizations and individuals for their innovations in developing customer experience initiatives. For... more
Today many businesses are fortunate to have an abundance of valuable data that can enable increased intelligence and drive new revenue when put to proper use. Whether improving customer loyalty programs, applying analytics to understand consumer and organizational behavior, developing new products and services from insights, or to simply innovate faster, data is the lifeblood... more
Gartner recently published its 2020 Magic Quadrant for Metadata Management Solutions, naming Informatica as a Leader for the fifth consecutive year.[1] Gartner has positioned Informatica at the highest and furthest overall position for our ability to execute and completeness of vision. The key questions to ask are – what’s happening in the market that led... more
As organizations across the board face new challenges in these disruptive times, now more than ever data leaders need strategies that deliver business value. In conversations with customers, I’ve heard first-hand how important it is to create a data strategy that’s based on business outcomes. To develop these strategies and succeed in the digital age,... more
For most retailers, 2020 has been affected by unpredictability and uncertainty. The global pandemic has led to volatile consumer behavior, preferences, and demand along with very unpredictable global economic circumstances. And retailers have been challenged as never before: to fulfill customer demand, dealing with lock-down situations, struggling with logistical issues caused by closed borders or... more
Customer experience initiatives aren’t a once-and-done tactic for customer acquisition—although that’s truly important. Rather, it’s an ongoing strategy that relies on a 360 customer view and experiments to understand the preferences of buyers that win their hearts and minds, retain them, and create loyalty. Here’s how it plays out. A Satisfied Customer is Not Necessarily... more
I recently had conversations with several data governance leaders who expressed concerns related to the scope of work involved in launching a data governance program. There are plenty of books and white papers promoting examples of robust programs with huge teams. And plenty of technology vendors, anxious to impress, tout the robust features available to solve... more
In my last blog, I wrote about the challenges and opportunities for the four archetypes of data leadership identified in IDC’s state of the chief data officer (CDO) survey [1] commissioned by Informatica. In this blog, I will look at the priorities and challenges reported by chief data officers in the financial services industry. The... more
If you’re like me, you’ve been sheltering in place at home for the past eight months and you’re on your fourth round of watching “Star Trek: The Next Generation.” Okay, maybe that’s just me, but if there’s one thing I take away from 2020, it’s that when times are uncertain, we can always lean on... more
Have you ever tried to clean up your data in Salesforce—remove the duplicate records, fill in empty fields, standardize addresses, verify contact information, or roll up accounts into multiple hierarchies? If you’ve used a manual process to do this, you’ve realized that it’s a never-ending task. And you also know that it’s difficult because the... more