Data is the new business currency, and CRM data is arguably the most important dataset that companies are leveraging. At the head of the CRM pack is Salesforce. Its staggering 20% market share equals the next four vendors combined. Ultimately, CRM data can provide insights that can impact sales, customer satisfaction, and overall revenue. No... more
For the past several years we have been subjected to various analogies invoked to convey the growth in data we are experiencing – from avalanche to tsunami, oddly all related to natural disasters. While we are getting jaded by these tropes, the underlying problem, however, is real. The data we have access to as part... more
With all the buzz and talk about AI /ML technologies, it can be hard to separate the hype from projects that actually deliver business value. At Informatica, we believe that the data landscape is growing so complex, you simply won’t be able to derive value from your data without AI and machine learning. But just... more
Today’s organizations need to mobilize data governance programs and resources to tackle enterprise-wide data privacy initiatives. These ambitious initiatives—which can span thousands of data stores, people, and processes—cannot be achieved with traditional security and production models. Instead, enterprise-grade automation, powered with artificial intelligence (AI) and machine learning (ML), is required to provide the foundational infrastructure... more
Many have heard the phrase “Jump the shark,” which refers to the moment when a TV series has passed its prime and starts to go downhill in quality – fast. Those of us old enough to remember the TV series Happy Days know this term refers to an episode where Fonzie jumps over a shark... more
There is a story I’ve always liked related to the invention of chess. The reward the inventor requested from his emperor for coming up with this fascinating game was…grain. But he asked for it to be calculated in a unique way. He requested that one grain of rice be placed on the first square, then... more
We know it can be hard to take a day away from the office, so a conference has to be really worthwhile to justify time out of your busy schedule. That’s why the headline promise of Informatica’s MDM 360 and Data Governance Summit is to “Transform customer experience with intelligent data.” We’ve been running this perennially well-attended event in the US for some... more
Did you know that the first computer programmer was a woman? This shouldn’t come as a surprise, but to most I think it does. In the mid-19th century, mathematician Ada Lovelace was the first to recognize that machines had applications beyond pure calculation and published the first algorithm. She is regarded as the first to... more
It’s becoming clear that data-driven organizations are struggling to keep up with all their enterprise data and manage it to their strategic advantage. Despite the vast amounts of data available to us, we still can’t provide cost-effective quality healthcare to the elderly, too many companies are not delivering great multi-channel customer experiences, and they can’t... more
As someone with many years of experience in product development, I can tell you it makes a difference when you have an overall vision to guide you. A few years ago, we introduced the Intelligent Data Platform (IDP), the industry’s most complete, modular, microservices-based architecture for data management. The idea is that you can evolve at your own pace, tackle your most pressing data... more