Business Leaders Need Data Literacy and Data Leaders Need Business Literacy

I was at the MIT CDO Symposium in Boston at the end of July, where there was a lot of discussion around the business value of data, and the challenges of cultural and behavioral change. I agree that business leaders need more data literacy. And I also think the corollary is true: data leaders need... more

PIM vs. PxM: 5 Things You Need to Know

Shoppers’ expectations are changing, both in B2B and B2C. As 98% of marketers believe that personalization advances customer relationships, it’s not surprising that digital marketing and commerce teams are constantly being challenged to design a smoother, more personalized product experience that attracts and retains customers. An IDC study predicts that by 2022, 35% of CX-focused... more

Application Modernization with iPaaS: 6 Considerations

For many organizations, legacy systems running on-premises pose a “can’t live with them, can’t live without them” situation. They often can’t be moved to the cloud because of security requirements, data privacy regulations, or mission-critical status—but the business can’t run without them. The answer: Application modernization, the process of updating existing applications with modern features... more

How Informatica Uses Machine Learning and AI to Improve the Productivity of Big Data Users

With IT budgets growing slowly, if at all, IT leaders know that increasing productivity is essential. There are three key ways to accomplish this when it comes to managing complex enterprise data environments: Deploy data lakes to automate and manage digital transformation solutions Enable self-service analytics for non-technical users Leverage machine learning to automate data... more