The Magic of Artificial Intelligence

“Every great magic trick consists of three acts. The first part is called “The Pledge”. The magician shows you something ordinary: a deck of cards, a bird or a man. He shows you an object. The second act is called “The Turn.” The magician takes the ordinary something and makes it do something extraordinary. Now... more

The New CIO: Change Inspiration Officer

If you’re a CIO, you’ve probably been through an experience like this: You’re leading an enterprise-wide digital transformation effort. You’ve created the cross-functional steering committee, developed the strategies, architected the technologies, and created a realistic roadmap that includes reengineering the business processes needed to make the transformation a success. Everything’s on track. Until you start... more

Building Your Cloud Strategy from Your Data Strategy

Recently, I’ve been using this “Journey to Cloud” blog to look at specific challenges that I or my team have seen in organizations implementing cloud solutions. But for this post, I’d like to step back to the macro view to discuss strategy. Tech journalist John Gallant and I have just finished a guide to data... more

The Three Dimensions of a 360 Customer View

My last blog introduced how a 360 customer view fuels long-term customer engagement and loyalty through personalized interactions at scale. The benefits of “360” are significant: better marketing, relevant communications, greater efficiency, stronger customer relationships, and ultimately, competitive advantage. I highlighted that this is why Hyatt customers go out of their way to stay at... more

Deeper Engagement with Master Data Management at Informatica World 2018

Successful data-driven digital transformation initiatives run on data. And a critical part of that data management solution is the single view of data provided by Master Data Management (MDM). Organizations are using Informatica MDM to drive game-changing initiatives around customer engagement, supplier engagement and omni-channel marketing that differentiate their services and products in the marketplace... more

Going Beyond iPaaS at Informatica World 2018

As organizations stand up new cloud systems there is the growing realization that it is not “the cloud,” but multiple clouds. Each new application runs in a cloud, each platform is a different cloud in its own right, and there are strengths and weaknesses to each of them. Many organizations are finding themselves using multiple... more

Big Data Management is Cloud Ready at Informatica World 2018

Sometimes people lose sight of the “why” of big data. It’s all about delivering actionable insights that will give your organization a leg up on your competition. This can be by creating new sources of revenue, new analytics insights to drive better customer experiences, or even new insights that will save lives. Initiatives like this... more