Seamlessly Integrate Google Cloud in your Hybrid Multi-Cloud World

In order to take advantage of the latest developments in cloud for analytics technologies, many organizations are looking to add cloud data warehousing to their data ecosystems. Whether it is fast, on-demand data warehouses at any scale, better web analytics, machine learning or APIs, the cloud provides compelling opportunities. In IDG’s recent 2018 Cloud Computing... more

New Support for AWS and Azure Government Clouds

Government institutions have the same pressure as the private enterprise to deliver modern solutions with maximized performance, accessibility, reliability, security, etc. with lower costs of ownership and high SLAs…. but with one very notable addition — data sovereignty. No matter how secure cloud vendors make their platforms, governments worldwide do not want their data to commingle... more

Dreamforce To-Do List: Find Coffee, Transform Customer Experience

The customer is and has always been the king. Many companies have realized this and have been increasingly focused on improving customer experience. So where to start? Today’s customers have many different pathways by which to interact with a company, including through their sales contacts, customer service, partners, or even through Internet self-service. Having multiple... more

Update Your LinkedIn: You’re a Customer Experience Steward

Customer-centric sales and marketing. Customer success. Customer engagement. Customer Journey mapping. Personalized marketing. Customer intimacy. Sentiment analysis. 360-degree view of customer. I’d expect that most if not all of these terms are quite familiar, and most of you are either involved in – or at least aware of – data-centric programs within your organizations with... more

A New Dimension for Data Security Intelligence: Identity

Most organizations should leverage intelligent data security as a foundation for a systemic data privacy and protection program. Many market forces drive this need, including the chronic barrage of data losses, the enactment of powerful privacy regulations, consumers demanding the protection and control of their data, and the broad use of personal data to drive... more