Using AI for Outcome-Based Customer Experience

Getting from customer satisfaction to winning customers’ hearts and minds. Garbage in… garbage out. As 2020 approaches, the old adage has resurfaced, thanks in large part to four trends that are morphing from talking point into reality: Higher customer expectations Selecting experiences over price and product Explosion of data Increased use of machine learning and... more

Higher Education’s Data-Driven Digital Transformation Focuses on Student Experience

Higher education is in the process of being disrupted. Colleges and universities, both private and public institutions, are facing a decline in student enrollment, revenue shortfalls, and decreases in State funding. At the same time, the business models and assumptions of how to operate and scale these schools for a modern student body are all being questioned.... more

How to go Hadoop-less with Informatica Data Engineering and Databricks

This blog was co-authored by Nauman Fakhar, Director of ISV Solutions at Databricks. Apache Hadoop was born as an on-premises platform. Most of the use cases for early commercial Hadoop vendors focused on on-premises implementations of the open source data analytics platform. Eventually, Hadoop-as-a-Service—meaning Hadoop running in the cloud became increasingly popular. However, the Hadoop-as-a-Service... more

Big Data in Healthcare: Driving Digital Transformation

I spend much of my time meeting with healthcare executives and discussing how they can transform their organizations using data. Perhaps unsurprisingly, these discussions often start with a focus on the discrete data captured in electronic health records or the codified content of claims and other transaction applications for payers. However, focusing on just the... more

Product Experience Management Secrets for Successful Digital Marketing and Ecommerce

In my last blog about Product Experience Management (PxM), I talked about the difference between Product Information Management (PIM) and PxM, and who benefits from optimizing customer experience with personalized, contextualized and emotionally engaging product content. However, for successful PxM, digital marketing and ecommerce must connect product content with insights into their customers’ profiles and their supply chains.   Customer Insights and Data  Having a 360 view of customers is... more