Product Experience Management Secrets for Successful Digital Marketing and Ecommerce

In my last blog about Product Experience Management (PxM), I talked about the difference between Product Information Management (PIM) and PxM, and who benefits from optimizing customer experience with personalized, contextualized and emotionally engaging product content. However, for successful PxM, digital marketing and ecommerce must connect product content with insights into their customers’ profiles and their supply chains.   Customer Insights and Data  Having a 360 view of customers is... more

A(I) Magical Leap to Trust

No two days are ever the same for our UX team, but not a single day passes without at least one discussion about AI-enabled experiences, whether we’re comparing the advantages of using a chatbot as a personal assistant for our customers, prototyping what happens when we add CLAIRE -driven recommendations to enhance users’ daily tasks,... more

How Do You Prepare for the California Consumer Privacy Act (CCPA)?

The California Consumer Privacy Act (CCPA)—which begins enforcement on January 1, 2020—now stands ready to reform how data is handled. The goal: to improve protections for personal data and to grant consumers new, expanded rights over appropriate use of their data. The regulation will impact California businesses and others doing business with California citizens, while... more

Data Preparation for Machine Learning: 5 Critical Steps to Ensure AI Success

You may not agree with me, but sometimes Excel is the best tool for the job! Recently I was chatting with the owner of a small business that’s selling sports bottles and I was surprised to learn that the marketing analyst loaded all the sales and marketing data into Excel to calculate the return on... more

Guide to CI/CD and DevOps for Big Data Management

In today’s modern software development world, adoption of DevOps and CI/CD have become widespread, but their definitions are often confused and consequently they can be misused. In this post, I define each process and explain how Informatica Big Data Management (BDM) integrates with CI/CD and DevOps pipelines in one integrated environment. What Do CI and... more

Consent Management: A Surprising Element of Customer Experience

I opted out of an email subscription last month. Weeks later, I’m still getting emails from the company. So now, I’m not just tuning out any message from this company. I’m getting downright annoyed—not only have they ignored my original request, they’re continuing to fill up my email inbox with content I don’t want or... more

Business Leaders Need Data Literacy and Data Leaders Need Business Literacy

I was at the MIT CDO Symposium in Boston at the end of July, where there was a lot of discussion around the business value of data, and the challenges of cultural and behavioral change. I agree that business leaders need more data literacy. And I also think the corollary is true: data leaders need... more

PIM vs. PxM: 5 Things You Need to Know

Shoppers’ expectations are changing, both in B2B and B2C. As 98% of marketers believe that personalization advances customer relationships, it’s not surprising that digital marketing and commerce teams are constantly being challenged to design a smoother, more personalized product experience that attracts and retains customers. An IDC study predicts that by 2022, 35% of CX-focused... more