Does Your Data Management Help Deliver Great Customer Experience?

The holy grail for many companies is delivering a great customer experience. Customers that receive a great experience are more likely to be repeat customers. In a subscription economy (which we’re now in), they’re more likely to keep subscribing. So how are companies scrambling to build and improve that experience?  They have realized that they... more

Drive Business Value and Continuity with Intelligent, Automated Cloud-Native Data Management

The current economic situation is driving businesses to lower their total cost of ownership, achieve operational efficiency, and increase productivity. In recent surveys done by PWC and Forbes, 77% of CEOs say their primary focus to drive revenue growth is to create operational efficiency, and 82% of CXOs say that cloud-based tools help businesses execute... more

The Changing Role of Data & the Chief Data Officer

Since the COVID-19 pandemic hit, we’ve seen organizations around the globe accelerate their digital transformations. Companies are engaging with their customers in a different way in the new digital world, building new operating models to bring new products and services to market, and even thinking of new business models to execute their new ideas. All... more

Ensuring Business-Critical Data Is Trusted, Available, and Secure with Informatica on Microsoft Azure

Ever since connected personal computers became the standard for business operations in the late 20th century, businesses have prioritized disaster recovery and uptime for business-critical applications. The cloud explosion of this decade has heightened this sensitivity, as data-driven functional access for consumers and partners has become as important as employee access itself to a company’s... more

Application Integration: An Intelligent Way to Modernize your Data & Applications

Why Modernize? A recent McKinsey study of enterprises found that legacy systems account for 74% of their IT spend while continuing to be a drag on innovation. Hence, the rush to modernize data and business application to a scalable, cloud-native app environment is undeniable. No wonder that application modernization is currently an $11B industry forecasted... more

Data Governance & Privacy Best Practices to Lower Risk and Drive Value

Today’s business leaders—which includes chief data officers, line of business owners, and other enterprise data stewards—are being asked to uncover more value from enterprise data. Of course, the most valuable insights often come from using data that is valuable in itself, providing a target for abuses internally and potential exfiltration to bad actors, if not governed appropriately. Keeping data safe... more

Chief Data Officers: Challenges and Opportunities

In my last blog, I wrote about the four archetypes of data leadership identified in IDC’s state of the chief data officer (CDO) survey commissioned by Informatica. In this blog, I will dive deeper into the challenges and opportunities for each of those archetypes (Governance Gurus, Operational Optimizers, Analytics Champions, and Digital Innovators). For those... more

Informatica Wins 2020 TSIA STAR Award for Innovation

We are excited to announce that The Technology Services Industry Association (TSIA) named Informatica as the winner of TSIA’s annual STAR Awards in the “Innovation in Customer Success” category. We also were named as finalists in the “Innovation in Support Services Automation” and “Innovation in Digital Customer Engagement” categories. TSIA indicated that the organization was... more

The Informatica Next 25 Initiative: Hello Year 3!

It’s been two years since we formally launched the Informatica Next 25 initiative, a seven-year commitment focusing on preparing underrepresented middle school students for careers in science, technology, engineering, and math (STEM). Partnering with The Public Education Foundation (PEF), 25 middle school students from Cashman Middle School – a STEM-certified magnet school in Las Vegas... more

Fueling the Engine of Higher Education With Trusted Data

In the wake of the COVID-19 pandemic, universities need good data now more than ever. In my previous blog, I discussed the essential role that data-driven contact tracing plays in allowing post-secondary institutions to reopen safely. Being able to trust the data in the student information system, human resources, and finance to get a fully... more