The Three Dimensions of a 360 Customer View

My last blog introduced how a 360 customer view fuels long-term customer engagement and loyalty through personalized interactions at scale. The benefits of “360” are significant: better marketing, relevant communications, greater efficiency, stronger customer relationships, and ultimately, competitive advantage. I highlighted that this is why Hyatt customers go out of their way to stay at... more

Deeper Engagement with Master Data Management at Informatica World 2018

Successful data-driven digital transformation initiatives run on data. And a critical part of that data management solution is the single view of data provided by Master Data Management (MDM). Organizations are using Informatica MDM to drive game-changing initiatives around customer engagement, supplier engagement and omni-channel marketing that differentiate their services and products in the marketplace... more

Going Beyond iPaaS at Informatica World 2018

As organizations stand up new cloud systems there is the growing realization that it is not “the cloud,” but multiple clouds. Each new application runs in a cloud, each platform is a different cloud in its own right, and there are strengths and weaknesses to each of them. Many organizations are finding themselves using multiple... more

Big Data Management is Cloud Ready at Informatica World 2018

Sometimes people lose sight of the “why” of big data. It’s all about delivering actionable insights that will give your organization a leg up on your competition. This can be by creating new sources of revenue, new analytics insights to drive better customer experiences, or even new insights that will save lives. Initiatives like this... more

Informatica Global Customer Support Garners Top Rating in Comprehensive TSIA Audit

At Informatica, acceleration of the transformation to a subscription business is contingent on delivering best in class services to drive customer success. To Establish Informatica as a leader in services excellence, last October, the Informatica Global Customer Support (GCS) team undertook the rigorous assignment of a Technology Services Industry Association (TSIA) audit that would measure... more

GDPR Through a New Lens

It’s no surprise that some corporate executives are panicked about the European Union (EU) General Data Protection Regulation (GDPR) taking effect on this date. Some have procrastinated about the change, trying to figure out what to do at the last minute to avoid potentially millions of dollars in fines and risk to their reputation. It’s... more

Informatica World 2018: The Journey Continues

This year, we’re excited to bring Informatica World 2018 back to Las Vegas from May 21-24. As the leader in Enterprise Cloud Data Management, our mission is to accelerate your data-driven digital transformation, and Informatica World is the perfect opportunity for you to learn from experiences data management practitioners from our customers and partners, as... more