Topic "Total Customer Relationship Solutions"

It’s 2015: When Will You Have a 360-Degree Customer View?

Customer-ready companies power great experiences with 360-degree customer views According to a recent Gartner report[i], “business demand is still growing for the 360-degree view of the customer, driven in large part by desire to improve the customer experience.” When I was a frequent flyer marketer at a national airline in the 1990s, our 360-degree customer... more

Three Missteps to Creating Great Customer Experiences

Which misstep are you making to solve your customer experience problem? No one ever said that solving the customer experience problem was going to be easy. Companies aren’t structured to support complex customer relationships across different functional areas – such as marketing, sales and customer service – nor across their many brands, products, channels and... more

Data Driven Retail: The Path to Maximize Shopper Experience

On our recent webinar with Omer Minkara from Aberdeen Group , we learnt that“94% of companies are not satisfied with their use of customer data”, yet retailers still want more data to gain valuable customer insights to drive improvements in the shopper experience. But the top challenge they face when managing customer data as part... more