Topic "Total Customer Relationship Solutions"

‘Backstage’ with the Cubs: How Data Drives Success at Wrigley Field

It’s hard not to like the travel side of my job. I get to meet customers and peers, attend conferences and events, and share experiences around data and digital transformation. But, as a rabid baseball fan, my September trip to Chicago was really special: I took a “backstage” tour of Wrigley Field with Chicago Cubs... more

How AmerisourceBergen Tamed M&A-Related Data Fragmentation

We want to be One ABC to our business partners. To be successful, we’re building a data foundation with Informatica so our partners can do business with us more easily. It’s helping us to look at our business interactions holistically across our customers with 99% accuracy. Peter Stormer, Director of Data Management, AmerisourceBergen Corporation Mergers and acquisitions wreak havoc on... more

How GDPR Makes Marketing Sense – Embrace It!

In my last blog I put my case forward for investment in General Data Protection Regulation Act compliance, but didn’t explore what I believe may turn out to be the most interesting aspect of GDPR. Of course, “the most interesting” is personal preference. There are many out there who are fascinated by data protection, including... more

Our Best Three Customer Centricity Giveaways of 2016

Do you hear that? It’s the sound of 2016 winding down. If you’re like me, you’re wrapping up one of your busiest years in recent memory. You’re also thinking about 2017 and how to take your company, your team and your skills to the next level. You’re thinking about what you need to do to... more

How Thomson Reuters Improves Customer Experience with Data as a Corporate Asset

“Look after your data. In many cases, it’s all you have got,” was how Kennedy Warwick closed his session at our MDM 360 Summit in London this year. Strategically managing and then accurately and securely sharing a single view of customer data has enabled Thomson Reuters to do many things more efficiently as well as many new things.

7 Myths of Data-Driven Marketing

As marketers become increasingly data-driven, more doesn’t automatically translate into better.   Since data delivers accuracy, efficiency, and engagement, it’s easy to believe that the more data we have, the better we can find prospects, learn what they need, and convert them to customers.  But using more data isn’t at the heart of being data... more

Which Marketing Data Management Solution Should You Choose?

Marketers across industries share a common pain point: marketing data management. Poor marketing data management holds them back from reaching their marketing goals and delivering great omnichannel customer experiences. The result is disjointed customer experiences, a lack of visibility into the end-to-end customer journey, slow action times when new types of data are introduced and... more

Long-term Relationships: Improving Customer Experience in the Automotive Industry

Rather than focus singularly on traditional metrics such as Net Promoter Score, loyalty and satisfaction companies are racing to compete on customer experience. They are learning to extract valuable experience information from long-term relationship data. It’s not a coincidence that they use MDM to do it

The New Customer Experience: Social, Individual, Fast

I know, it is not usual to promote a certain brand on a blog like this. But I have to share this customer experience with Suitsupply. It is my favorite brand for suits, shoes and accessories, I wear for business or events like weddings. First of all it started off with an issue. I was trying... more