Topic "Total Customer Relationship Solutions"

Want to Offer Exceptional Customer Experiences (CX)? Ask Your Data

One of the things I enjoy most about my role at Informatica is meeting with people in all types of organizations and from all sorts of industries around the world. And while their business models and geographic locations may be wildly different, one thing is universally understood: to keep current customers and gain new ones,... more

Why CMOs Should Care About Data

Digital transformation has presented a needed shift in the role of the Chief Marketing Officer (CMO). Although the CMO has always been responsible for driving market growth, differentiation and bottom-line revenue, leading CMOs are now more than ever hyper-focused on creating exceptional customer experiences across all channels. Key responsibilities for CMOs include: Executing marketing strategy... more

Dreamforce To-Do List: Find Coffee, Transform Customer Experience

The customer is and has always been the king. Many companies have realized this and have been increasingly focused on improving customer experience. So where to start? Today’s customers have many different pathways by which to interact with a company, including through their sales contacts, customer service, partners, or even through Internet self-service. Having multiple... more

Informatica Global Customer Support Garners Top Rating in Comprehensive TSIA Audit

At Informatica, acceleration of the transformation to a subscription business is contingent on delivering best in class services to drive customer success. To Establish Informatica as a leader in services excellence, last October, the Informatica Global Customer Support (GCS) team undertook the rigorous assignment of a Technology Services Industry Association (TSIA) audit that would measure... more

Informatica Names 2017 Partner of the Year Award Winners at Annual Kickoff Event

  Each year at this time, we have the pleasure of announcing the Informatica Partner of the Year Award winners. While all our partners are critical to helping our customers embrace our technologies and successfully transform how they run their businesses, the 2017 recipients have all excelled and consistently exceeded criteria set within the Informatica... more

‘Backstage’ with the Cubs: How Data Drives Success at Wrigley Field

It’s hard not to like the travel side of my job. I get to meet customers and peers, attend conferences and events, and share experiences around data and digital transformation. But, as a rabid baseball fan, my September trip to Chicago was really special: I took a “backstage” tour of Wrigley Field with Chicago Cubs... more

How AmerisourceBergen Tamed M&A-Related Data Fragmentation

We want to be One ABC to our business partners. To be successful, we’re building a data foundation with Informatica so our partners can do business with us more easily. It’s helping us to look at our business interactions holistically across our customers with 99% accuracy. Peter Stormer, Director of Data Management, AmerisourceBergen Corporation Mergers and acquisitions wreak havoc on... more

How GDPR Makes Marketing Sense – Embrace It!

In my last blog I put my case forward for investment in General Data Protection Regulation Act compliance, but didn’t explore what I believe may turn out to be the most interesting aspect of GDPR. Of course, “the most interesting” is personal preference. There are many out there who are fascinated by data protection, including... more

Our Best Three Customer Centricity Giveaways of 2016

Do you hear that? It’s the sound of 2016 winding down. If you’re like me, you’re wrapping up one of your busiest years in recent memory. You’re also thinking about 2017 and how to take your company, your team and your skills to the next level. You’re thinking about what you need to do to... more

How Thomson Reuters Improves Customer Experience with Data as a Corporate Asset

“Look after your data. In many cases, it’s all you have got,” was how Kennedy Warwick closed his session at our MDM 360 Summit in London this year. Strategically managing and then accurately and securely sharing a single view of customer data has enabled Thomson Reuters to do many things more efficiently as well as many new things.