Topic "Total Customer Relationship Solutions"

Our Best Three Customer Centricity Giveaways of 2016

Do you hear that? It’s the sound of 2016 winding down. If you’re like me, you’re wrapping up one of your busiest years in recent memory. You’re also thinking about 2017 and how to take your company, your team and your skills to the next level. You’re thinking about what you need to do to... more

How Thomson Reuters Improves Customer Experience with Data as a Corporate Asset

“Look after your data. In many cases, it’s all you have got,” was how Kennedy Warwick closed his session at our MDM 360 Summit in London this year. Strategically managing and then accurately and securely sharing a single view of customer data has enabled Thomson Reuters to do many things more efficiently as well as many new things.

7 Myths of Data-Driven Marketing

As marketers become increasingly data-driven, more doesn’t automatically translate into better.   Since data delivers accuracy, efficiency, and engagement, it’s easy to believe that the more data we have, the better we can find prospects, learn what they need, and convert them to customers.  But using more data isn’t at the heart of being data... more

Which Marketing Data Management Solution Should You Choose?

Marketers across industries share a common pain point: marketing data management. Poor marketing data management holds them back from reaching their marketing goals and delivering great omnichannel customer experiences. The result is disjointed customer experiences, a lack of visibility into the end-to-end customer journey, slow action times when new types of data are introduced and... more

Long-term Relationships: Improving Customer Experience in the Automotive Industry

Rather than focus singularly on traditional metrics such as Net Promoter Score, loyalty and satisfaction companies are racing to compete on customer experience. They are learning to extract valuable experience information from long-term relationship data. It’s not a coincidence that they use MDM to do it

The New Customer Experience: Social, Individual, Fast

I know, it is not usual to promote a certain brand on a blog like this. But I have to share this customer experience with Suitsupply. It is my favorite brand for suits, shoes and accessories, I wear for business or events like weddings. First of all it started off with an issue. I was trying... more

Slam-dunk, Quick Wins at Informatica World 2016 with Data as a Service

When you attend an event, do you ever return back to your office to find your boss waiting to know what you learned? How did you spend the department’s budget? Did you learn something of value at the event that will make the department better? I know, for me, it’s important that wherever I’m at... more

7 Reasons Why You Can’t Miss the MDM 360 Summit in San Francisco

Where will you be on Tuesday, May 25th? Hopefully you’ll be with me at the MDM 360 Summit at Informatica World 2016 in San Francisco. The event attracts those who believe Data Powers Business. Here are 7 reasons why you should RSVP  for the MDM 360 Summit if you haven’t already. 1. Ask Questions at the Customer Data Strategies Panel with Disney, Hyatt, Renault & Cognizant... more

Transforming the Organization by Integrating Everyone

Some time ago I was actively involved with the Integration Consortium, a non-profit organization promoting best practices for data and systems integration. One of my duties was to organize conferences and I had the good fortune to secure Jim Rager[1], Ex-Vice Chairman of Royal Bank of Canada (RBC) as the speaker for one of them.... more