As my mom would say, one of a parent’s most fulfilling gifts in life is to watch their children grow up to be successful. Hopefully in the process, they make the world around them “better” – improving the lives of others in a way, shape or form. From the time I’ve spent at Informatica thus... more
Digital transformation has presented a needed shift in the role of the Chief Marketing Officer (CMO). Although the CMO has always been responsible for driving market growth, differentiation and bottom-line revenue, leading CMOs are now more than ever hyper-focused on creating exceptional customer experiences across all channels. Key responsibilities for CMOs include: Executing marketing strategy... more
The customer is and has always been the king. Many companies have realized this and have been increasingly focused on improving customer experience. So where to start? Today’s customers have many different pathways by which to interact with a company, including through their sales contacts, customer service, partners, or even through Internet self-service. Having multiple... more
At Informatica, acceleration of the transformation to a subscription business is contingent on delivering best in class services to drive customer success. To Establish Informatica as a leader in services excellence, last October, the Informatica Global Customer Support (GCS) team undertook the rigorous assignment of a Technology Services Industry Association (TSIA) audit that would measure... more
Each year at this time, we have the pleasure of announcing the Informatica Partner of the Year Award winners. While all our partners are critical to helping our customers embrace our technologies and successfully transform how they run their businesses, the 2017 recipients have all excelled and consistently exceeded criteria set within the Informatica... more
It’s hard not to like the travel side of my job. I get to meet customers and peers, attend conferences and events, and share experiences around data and digital transformation. But, as a rabid baseball fan, my September trip to Chicago was really special: I took a “backstage” tour of Wrigley Field with Chicago Cubs... more
In my last blog I put my case forward for investment in General Data Protection Regulation Act compliance, but didn’t explore what I believe may turn out to be the most interesting aspect of GDPR. Of course, “the most interesting” is personal preference. There are many out there who are fascinated by data protection, including... more
When you attend an event, do you ever return back to your office to find your boss waiting to know what you learned? How did you spend the department’s budget? Did you learn something of value at the event that will make the department better? I know, for me, it’s important that wherever I’m at... more
So here we are. April Fool’s Day! One of those non-official, yet fun, “holidays” that we all enjoyed growing up. Perhaps you were the child that rigged the faucet to spray the next person who used it. Maybe you filled your best friend’s locker with shredded paper. Or possibly, you took the April Fool’s Day... more
If you’re like me, your personal email inbox looks like a twitter feed. As marketers, we should be concerned. It’s a lot of noise. Email inboxes shouldn’t look that way. They should be full of relevant and personal offers that we’re going to act on because they are timed at precisely the point where we need... more