Topic "Total Customer Relationship Solutions"
We want to be One ABC to our business partners. To be successful, we’re building a data foundation with Informatica so our partners can do business with us more easily. It’s helping us to look at our business interactions holistically across our customers with 99% accuracy. Peter Stormer, Director of Data Management, AmerisourceBergen Corporation Mergers and acquisitions wreak havoc on... more
In my last blog I put my case forward for investment in GDPR compliance, but didn’t explore what I believe may turn out to be the most interesting aspect of GDPR. Of course, “the most interesting” is personal preference. There are many out there who are fascinated by data protection, including Informatica’s Data Security Team,... more
Do you hear that? It’s the sound of 2016 winding down. If you’re like me, you’re wrapping up one of your busiest years in recent memory. You’re also thinking about 2017 and how to take your company, your team and your skills to the next level. You’re thinking about what you need to do to... more
“Look after your data. In many cases, it’s all you have got,” was how Kennedy Warwick closed his session at our MDM 360 Summit in London this year. Strategically managing and then accurately and securely sharing a single view of customer data has enabled Thomson Reuters to do many things more efficiently as well as many new things.
As marketers become increasingly data-driven, more doesn’t automatically translate into better. Since data delivers accuracy, efficiency, and engagement, it’s easy to believe that the more data we have, the better we can find prospects, learn what they need, and convert them to customers. But using more data isn’t at the heart of being data... more
Marketers across industries share a common pain point: marketing data management. Poor marketing data management holds them back from reaching their marketing goals and delivering great omnichannel customer experiences. The result is disjointed customer experiences, a lack of visibility into the end-to-end customer journey, slow action times when new types of data are introduced and... more
Rather than focus singularly on traditional metrics such as Net Promoter Score, loyalty and satisfaction companies are racing to compete on customer experience. They are learning to extract valuable experience information from long-term relationship data. It’s not a coincidence that they use MDM to do it
I know, it is not usual to promote a certain brand on a blog like this. But I have to share this customer experience with Suitsupply. It is my favorite brand for suits, shoes and accessories, I wear for business or events like weddings. First of all it started off with an issue. I was trying... more
According to Mike Cagney of SoFi, he is going to do to “banks with a smart-phone based model what Amazon has done to bookstores and Uber has done to taxi fleets. Cagney believes there is going to be “a seismic redistribution of market cap in banking and they (existing market participants) will not see it... more
When you attend an event, do you ever return back to your office to find your boss waiting to know what you learned? How did you spend the department’s budget? Did you learn something of value at the event that will make the department better? I know, for me, it’s important that wherever I’m at... more