Topic "Solution"

Informatica Enables Innovation and Acceleration with Microsoft Azure Synapse Analytics

Today, Microsoft announced its Azure Synapse Analytics offering that combines two core use cases for modern analytics into a single platform: cloud data warehousing and big data analytics.  Extending the power of Azure SQL Data Warehouse with the parallel processing, in-memory performance of Spark, and a unified development environment, Microsoft has raised the bar for... more

20 Eye-Opening Statistics About Customer Experience

No industry is immune to digital transformation or competitive disruption, and every business is on the hook to deliver brilliant customer experiences (CX) to every customer, at every touchpoint. Businesses are integrating digital and personalization into their culture, processes, technologies, and customer-facing experiences. That’s because consumers (B2C) and business buyers (B2B) alike want to find... more

Five Ways B2B Marketers Can Make a Big Impact

Digital has disrupted every corner of business. Demands for always-on and self-service stretch beyond consumers and include business-to-business (B2B) companies as well. This is because the consumers who have grown accustomed to the ease of digital interactions are the same individuals making business purchasing decisions. Whether at home or at the office, individuals want to... more

12 Customer Experience Success Stories Worth Mimicking

According to a 2018 report from the Pew Research Center, 86% of buyers are willing to pay more for a great customer experience. And 73% of buyers point to customer experience as an important factor in purchasing decisions.  In order to understand today’s and tomorrow’s customers, organizations need to know what customers demand and need. Delivering on those demands,... more

How to Become Data-Driven with Informatica and Tableau

We all know the problem – businesses today have more data than ever: the total volume of data generated by IoT will reach 600 ZB per year by 2020. Yet many struggle to understand how to leverage their data effectively and scale business value. As a leading data analytics visualization company, Tableau has been on... more

Using AI for Outcome-Based Customer Experience

Getting from customer satisfaction to winning customers’ hearts and minds. Garbage in… garbage out. As 2020 approaches, the old adage has resurfaced, thanks in large part to four trends that are morphing from talking point into reality: Higher customer expectations Selecting experiences over price and product Explosion of data Increased use of machine learning and... more

A(I) Magical Leap to Trust

No two days are ever the same for our UX team, but not a single day passes without at least one discussion about AI-enabled experiences, whether we’re comparing the advantages of using a chatbot as a personal assistant for our customers, prototyping what happens when we add CLAIRE -driven recommendations to enhance users’ daily tasks,... more