Topic "Customer 360"

The Restructuring of Retail

It seems like every day we hear of a new store closing or a retailer shifting their focus to e-commerce. For all the talk about the “retail apocalypse”, brick-and-mortar isn’t dead. It’s simply being restructured to meet the needs of modern customers and offer safe, convenient, and memorable experiences. A record 9,300 stores closed in... more

CX Awakening for B2B

In this post, guest blogger Blake Morgan, consumer futurist and author (“The Customer of the Future”), discusses the three key components of Informatica’s customer-centric approach. In recent years, brands in the B2C space have grown to see the value of customer experience. In fact, more than product or price, companies now compete on experience. But in... more

Enough of Next Best Action—Do You Know What the Next Worst Action is for Your Customer?

“Defense wins championships.”  This old sports adage is true, no matter what sport you follow. I follow soccer and basketball, and it definitely applies to both sports. In fact, my hometown basketball team, the Toronto Raptors, recently won a championship because of good defense. And this year in soccer (like many others), coaches will be... more

How Informatica Puts Customers First

In this post, guest blogger Blake Morgan, consumer futurist and author (“The Customer of the Future”), discusses the three key components of Informatica’s customer-centric approach. In the competitive software space, customer experience makes all the difference. Many B2B companies limit their resources on customer experience, but Informatica knows focusing on customers sets the culture and... more

Next-Generation Matching for a Modern Customer 360

Co-authored with David Borean, Chief Architect. The State of Customer Data The centuries-old mantra, “The Customer is Always Right,” has never been more relevant than in today’s experience-driven environment. Customers want what they want, when they want it, and they want it personalized to their tastes and needs. Products, marketing, and procurement of goods and... more

Fueling the Next Generation of Intelligent Digital Commerce with MDM – Product 360 10.0

We announced the General Availability of the 10.0 Major Release of Informatica MDM – Product 360 during our recent Spring 2020 Virtual Launch Event, where we showcased how customers can fuel their business with AI-powered intelligent data. Product 360 Version 10.0 represents a true major release that delivers significant innovation to our product information management... more

Customer Experience Innovators Use More Data: 5 Techniques from Successful Customer Experience Leaders

At a recent Informatica Customer Experience (CX) VIP Seminar, an attendee remarked that “CX innovators use more data.  Amazon, Google—they all use a lot more data than my company.” That’s true. Those companies understand their customers deeply and make personalized recommendations that usually hit the mark. The room tended to agree, and the general theme... more

Become CX Obsessed in 5 Easy Steps

Lessons learned from Informatica’s 2nd Annual CX VIP Summit Do you wake up thinking about your customers? Are you obsessed with Customer Experience (CX)? Every time a customer engages with your brand—be it at a retail store, check-in counter at a hotel, registration desk at a hospital, online via your website or mobile device—they are... more

20 Eye-Opening Statistics About Customer Experience

No industry is immune to digital transformation or competitive disruption, and every business is on the hook to deliver brilliant customer experiences (CX) to every customer, at every touchpoint. Businesses are integrating digital and personalization into their culture, processes, technologies, and customer-facing experiences. That’s because consumers (B2C) and business buyers (B2B) alike want to find... more