Topic "Customer 360"

20 Eye-Opening Statistics About Customer Experience

No industry is immune to digital transformation or competitive disruption, and every business is on the hook to deliver brilliant customer experiences (CX) to every customer, at every touchpoint. Businesses are integrating digital and personalization into their culture, processes, technologies, and customer-facing experiences. That’s because consumers (B2C) and business buyers (B2B) alike want to find... more

Five Ways B2B Marketers Can Make a Big Impact

Digital has disrupted every corner of business. Demands for always-on and self-service stretch beyond consumers and include business-to-business (B2B) companies as well. This is because the consumers who have grown accustomed to the ease of digital interactions are the same individuals making business purchasing decisions. Whether at home or at the office, individuals want to... more

12 Customer Experience Success Stories Worth Mimicking

According to a 2018 report from the Pew Research Center, 86% of buyers are willing to pay more for a great customer experience. And 73% of buyers point to customer experience as an important factor in purchasing decisions.  In order to understand today’s and tomorrow’s customers, organizations need to know what customers demand and need. Delivering on those demands,... more

Using AI for Outcome-Based Customer Experience

Getting from customer satisfaction to winning customers’ hearts and minds. Garbage in… garbage out. As 2020 approaches, the old adage has resurfaced, thanks in large part to four trends that are morphing from talking point into reality: Higher customer expectations Selecting experiences over price and product Explosion of data Increased use of machine learning and... more

Want to Offer Exceptional Customer Experiences (CX)? Ask Your Data

One of the things I enjoy most about my role at Informatica is meeting with people in all types of organizations and from all sorts of industries around the world. And while their business models and geographic locations may be wildly different, one thing is universally understood: to keep current customers and gain new ones,... more