Topic "Customer 360"

Getting to Customer Centricity with the Informatica Intelligent Data Management Cloud

Customer centricity is the new new thing.  It makes sense.  Today, you walk into a store, and you get very personal offers.  The clerks may know your name, may already know your buying history, and may be able to offer some good recommendations for you.  We see some of the same behavior in our online... more

The power of a Customer Data Platform with the convenience of AWS Marketplace

With the race to win the customer critical to the success of every business, organizations looking to fuel digital transformation initiatives need big data. Better and more connected customer data is key to uncovering patterns and trends in customer behavior to improve campaign segmentation for marketers, increase offer acceptance for sales, and improve first-call resolution for support teams.   Organizations are turning... more

How to Accelerate Customer Insights With the “Power of Three”

Customer insights are the foundation for enterprise businesses to build an effective customer experience. Customer insight involves analyzing data to better understand customers and make informed decisions about how, when and what to sell. Better decisions result in more effective and efficient strategies and campaigns that result in increased profitability.   Currently, many enterprises have... more

Three Reasons to Celebrate Informatica’s Customer 360 SaaS

As we kick off the much-anticipated start of 2021, I am excited to share Informatica’s latest game-changing innovation: Customer 360 Software as a Service (SaaS). Leveraging more than 25 years of experience and innovation, we are redefining the capabilities of modern MDM with an all-in-one approach while maintaining the comprehensiveness and power that made us... more

Union Bank of the Philippines and Informatica Winners in Ventana Research’s 13th Annual Digital Leadership Awards

Informatica is proud to share that Union Bank of the Philippines—and their Chief Customer Experience Officer, Ana Delgado—has just been named a winner for Ventana Research’s Digital Leadership Award for Customer Experience. 2020 marks the 13th year that Ventana Research has been recognizing organizations and individuals for their innovations in developing customer experience initiatives. For... more

Union Bank of the Philippines and Informatica Named Finalists in Ventana Research’s 13th Annual Digital Leadership Awards

And now for some good news in 2020! Informatica is proud to share that Union Bank of the Philippines—and their Chief Customer Experience Officer, Ana Delgado—has been named a finalist for Ventana Research’s Digital Leadership Award for Customer Experience.   2020 marks the 13th year that Ventana Research has been recognizing organizations and individuals for their innovations in developing customer experience initiatives.  For Union Bank of the Philippines (UnionBank), their focus on... more

Do I need a customer data platform? 8 questions to ask.

Many organizations are driven by the customer. Customer experience, customer interactions, customer surveys, compliance with customer privacy regulations, to name a few. This is because without customers there is no business and no revenue. Both B2C and B2B organizations are putting the customer first in today’s highly competitive marketplace. So, the big question is: do... more

The Restructuring of Retail

It seems like every day we hear of a new store closing or a retailer shifting their focus to e-commerce. For all the talk about the “retail apocalypse”, brick-and-mortar isn’t dead. It’s simply being restructured to meet the needs of modern customers and offer safe, convenient, and memorable experiences. A record 9,300 stores closed in... more

CX Awakening for B2B

In this post, guest blogger Blake Morgan, consumer futurist and author (“The Customer of the Future”), discusses the three key components of Informatica’s customer-centric approach. In recent years, brands in the B2C space have grown to see the value of customer experience. In fact, more than product or price, companies now compete on experience. But in... more