Topic "Cloud Solutions"

5 Phases to Achieve Desired Insights in Salesforce Analytics

Enterprises today are investing in customer experience programs to accelerate revenue and growth rates by shifting the focus from a transactional sales relationship to that of strategic partners with shared success. This type of strategic approach requires a complete view of the customer and the business. However, many organizations struggle with departmental data silos, complex... more

Six Ways Your Customer Experience Solution is Failing You

The Author, James Purchase, Vice President of Business Development, oversees various responsibilities in client services, partner relations, sales engineering, and business solutions. In his 12-year tenure at Attensity, Mr. Purchase brings tremendous product knowledge to this role, as well as a strong background in computer science and computational linguistics. Prior to Attensity, Mr. Purchase was... more

Calling All Salesforce Developers: Get Connected with Informatica at the Dreamforce DevZone!

It’s that time again, Dreamforce. The streets of San Francisco are transformed into a developer’s paradise for 4 days and 3 crazy nights.   Make sure you have your FashionForce Survival Kit locked and loaded!  Some essentials: hoodie, messenger bag or R2D2 back pack, and don’t forget your portable cell phone charger!  You might want to... more

Building a Single and Consolidated View of Your Customers in Salesforce

Dreamforce ‘15 is here and team Informatica will be at the Dreamforce expo to help you address all your data and cloud analytics challenges. We have planned several interesting Salesforce sessions, demos and presentations to showcase our new capabilities and product offerings. We will be exhibiting in booth N1916 and DevZone at Moscone Center. For... more

User Centric Solution Design

I have a lot of conversations with people about user centric design and balancing ease of use and features in solutions. From my experiences the average product or solution manager and development team need to focus more on the end to end user experience, but many are overly focused on features and stuck in iterative feature... more

Startup Winners of the Informatica Data Mania Connect-a-Thon

Last week was Informatica’s first ever Data Mania event, held at the Contemporary Jewish Museum in San Francisco. We had an A-list lineup of speakers from leading cloud and data companies, such as Salesforce, Amazon Web Services (AWS), Tableau, Dun & Bradstreet, Marketo, AppDynamics, Birst, Adobe, and Qlik. The event and speakers covered a range... more