Topic "Solution"

Connected Cars: How IoT, Streaming Data & Real-Time Analytics are Disrupting the Rental Car Industry [Part 1]

This three-part series on connected cars has been co-authored by Amit Kara, Vishwa Belur, and Soumya Banerjee. You’re enjoying your family vacation, driving through California’s most scenic routes, when suddenly, your rental car comes to a complete halt. Your children and, most importantly, your spouse are not happy campers. You think to yourself, with all the advancements in automobiles,... more

Learn How Next-Gen Analytics and AI Can Help You Transform Your Business

I was recently in downtown San Diego during one of the largest global comics conferences: Comic-Con International 2019. The event is growing every year, and this year an estimated 300,000 visitors and attendees will generate more than $150M in economic impact for the city of San Diego. Despite the excited fans all around me, I... more

Data Governance vs. Data Management: What’s the Difference?

I’m often asked if there is a difference between data governance and data management. The answer is yes—but they are related.   Data governance is the definition of organizational structures, data owners, policies, rules, process, business terms, and metrics for the end-to-end lifecycle of data (collection, storage, use, protection, archiving, and deletion). Data management is... more

Want to Offer Exceptional Customer Experiences (CX)? Ask Your Data

One of the things I enjoy most about my role at Informatica is meeting with people in all types of organizations and from all sorts of industries around the world. And while their business models and geographic locations may be wildly different, one thing is universally understood: to keep current customers and gain new ones,... more

Need to Convince Your Business Leaders of the Value of iPaaS?

Enterprise cloud integration spending is expected to increase dramatically this year, according to recent forecasts. Are your business leaders in line with this trend? When I talk to customers who use iPaaS every day, it’s clear they know the value of a next-gen integration platform as a service – they can’t achieve their digital transformation... more

What You Need to Know about Microsoft’s New Multi-Protocol Access and Interoperability for Azure Blob and ADLS Gen2

Ever since Microsoft introduced Azure Data Lake Storage Gen2 (ADLS Gen2), enterprises around the globe have been adopting it to drive their data lake and modern analytics initiatives. As ADLS Gen2 adoption has gained momentum, there has been a very active and healthy discussion about interoperability between Azure Blob and ADLS Gen2. If you check... more

Why CMOs Should Care About Data

Digital transformation has presented a needed shift in the role of the Chief Marketing Officer (CMO). Although the CMO has always been responsible for driving market growth, differentiation and bottom-line revenue, leading CMOs are now more than ever hyper-focused on creating exceptional customer experiences across all channels. Key responsibilities for CMOs include: Executing marketing strategy... more