Topic "Professional Services"

Marketing in a Data-Driven World… From Mad Men to Mad Scientist

I have been in marketing for over two decades. As I meet people in social situations, on airplanes, and on the sidelines at children’s soccer games, and they ask what it is I do, I get responses that constantly amuse me and lead me to the conclusion that the general public has absolutely no idea... more

Baseline Data Governance With Peer Benchmarking

I’m excited to share that, since its launch in January 2013, the GovernYourData.com community has been very well received. With over 4,700 unique visitors and nearing 600 registered members, many data management practitioners recognize it as a valuable go-to resource to support their data governance efforts.  While maintaining our core objective of vendor- and product-neutrality,... more