I don’t know about you, but when I finish my time at a conference, I often feel a bit let down. Often, I find myself sorting through what I heard or learned, looking for one or maybe two pearls of wisdom. But last week, I was amazed as I took stock of this year’s Informatica... more
CIO Magazine says marketing matters to business alignment In our interviews of CIOs, they have told us that connecting what IT is doing to business strategy has become a higher priority than even things like improving technical orchestration and overall process excellence. Being CIO today has become much more about business alignment than technology alignment.... more
I have been re-reading Enterprise Architecture as Strategy from the MIT Center for Information Systems Research (CISR).* One concept that they talk about that jumped out at me was the idea of a “Foundation for Execution.” Everybody is working to drive new business initiatives, to digitize their businesses, and to thrive in an era of... more
According to the Financial Executives Institute, CFOs say their second highest priority this year is to harness business intelligence and big data. Their highest priority is to improve cash flow and working capital efficiency and effectiveness. This means CFOs highest two priorities are centered around data. At roughly the same time, KPMG has found in... more
I have been in marketing for over two decades. As I meet people in social situations, on airplanes, and on the sidelines at children’s soccer games, and they ask what it is I do, I get responses that constantly amuse me and lead me to the conclusion that the general public has absolutely no idea... more
On April 29, 2014, Informatica celebrated the 15th anniversary of our initial public offering in New York City. Several of our executives, leaders and employees made the journey to commemorate the occasion. NASDAQ MarketSite The team began the festivities by visiting the NASDAQ MarketSite in Times Square. There, we received a warm welcome from NASDAQ... more
Recently, we posted an initial discussion between Informatica’s CMO Marge Breya and CIO Eric Johnson, explaining how CIOs and CMOs can align and thrive. In the dialog below, Breya and Johnson provide additional detail on how their departments partner effectively. Q: Pretty much everyone agrees that marketing has changed from an art to a science. How... more
When the average person hears of cloning, my bet is that they think of the controversy and ethical issues surrounding cloning, such as the cloning of Dolly the sheep, or the possible cloning of humans by a mad geneticist in a rogue nation state. I would also put money down that when an Informatica blog... more
Data is transforming our world. We all know this as data experts. But to realize the full transformative potential of information, we each have to push ourselves beyond our comfort zone. We have to think about what this transformation means for us three months from now, three years from now, even three decades from now. This is... more
Today, I am going to take a stab at rationalizing why one could even consider solving a problem with a solution that is well-known to be sub-par. Consider the Ford Pinto: Would you choose this car for your personal, land-based transportation simply because of the new plush dice in the window? For my European readers,... more