Topic "Professional Services"

Driving IT Business Alignment: One CIOs Journey

CIO Magazine says marketing matters to business alignment In our interviews of CIOs, they have told us that connecting what IT is doing to business strategy has become a higher priority than even things like improving technical orchestration and overall process excellence. Being CIO today has become much more about business alignment than technology alignment.... more

Building a Data Foundation for Execution

I have been re-reading Enterprise Architecture as Strategy from the MIT Center for Information Systems Research (CISR).*  One concept that they talk about that jumped out at me was the idea of a “Foundation for Execution.”  Everybody is working to drive new business initiatives, to digitize their businesses, and to thrive in an era of... more

Marketing in a Data-Driven World… From Mad Men to Mad Scientist

I have been in marketing for over two decades. As I meet people in social situations, on airplanes, and on the sidelines at children’s soccer games, and they ask what it is I do, I get responses that constantly amuse me and lead me to the conclusion that the general public has absolutely no idea... more

Mars vs. Venus? How CMOs and CIOs Can Align and Thrive

Recently, we posted an initial discussion between Informatica’s CMO Marge Breya and CIO Eric Johnson, explaining how CIOs and CMOs can align and thrive. In the dialog below, Breya and Johnson provide additional detail on how their departments partner effectively. Q: Pretty much everyone agrees that marketing has changed from an art to a science. How... more

Non-Clonetroversial Oracle Data Cloning

When the average person hears of cloning, my bet is that they think of the controversy and ethical issues surrounding cloning, such as the cloning of Dolly the sheep, or the possible cloning of humans by a mad geneticist in a rogue nation state. I would also put money down that when an Informatica blog... more