Topic "Product"

2019 CX Agenda: 360 Data Views Fuel Intelligent Customer Experience

Marketers and boardrooms are reviewing their customer experience strategies for 2019. A recent Forbes article looks at seven priority issues for marketers, all of which are focused on customer experience, customer insights, and personalization. While Gartner forecasts that by 2020, more than 40 percent of all data analytics projects will relate to an aspect of... more

Trust, Time-to-Insight and Data Discovery

Digital transformation and IT modernization initiatives continue to be hot topics in the boardroom across nearly every industry, no matter the size of the organization. The goals are grand and the scope is broad—necessary to drive large visionary changes. As we’ve witnessed from industry leaders who’ve disrupted their markets, the chances for success to drive... more

Informatica MDM 10.3 – Experience the data

The latest release of Informatica MDM 10.3 has opened a great opportunity for business users to experience the data with best possible interactions. User Experience (UX) is at its best in this version, with modern UI, enhanced security, improved search capabilities and much more. You can start off with the excellent demo provided by the... more

Black Friday and the Holiday Season: How to Deal with Changing Customer Shopping Behavior

The National Retail Federation forecasts that sales will be up 4.1 percent(i) in the 2018 holiday shopping season, but an increasing number of stores will be closed on Thanksgiving Day 2018(ii). How does this make sense? The reality is that customers shopping behavior has changed and retailers are adopting. While Black Friday is still the busiest... more

Timing Is Everything (for Data Integration)

One of my favorite quotes (often attributed to Albert Einstein) says “The only reason for time is so that everything doesn’t happen at once”. I have come to think about this saying many times in my personal life, but recently I have come to think about it while helping one of our customers define their... more

3 Reasons Why Data Lakes Have Not Delivered Business Value and What You Can Do About It

As a new employee at Informatica leading product marketing for our big data management portfolio, I’ve been spending a lot of time evaluating the data management landscape for analytics. One CIO.com article caught my eye. In “6 Data Analytics Trends That Will Dominate 2018,” journalist Thor Olavsrud posited that “Data lakes will need to demonstrate... more