Topic "Product"

Building Your Cloud Strategy from Your Data Strategy

Recently, I’ve been using this “Journey to Cloud” blog to look at specific challenges that I or my team have seen in organizations implementing cloud solutions. But for this post, I’d like to step back to the macro view to discuss strategy. Tech journalist John Gallant and I have just finished a guide to data... more

The Three Dimensions of a 360 Customer View

My last blog introduced how a 360 customer view fuels long-term customer engagement and loyalty through personalized interactions at scale. The benefits of “360” are significant: better marketing, relevant communications, greater efficiency, stronger customer relationships, and ultimately, competitive advantage. I highlighted that this is why Hyatt customers go out of their way to stay at... more

Deeper Engagement with Master Data Management at Informatica World 2018

Successful data-driven digital transformation initiatives run on data. And a critical part of that data management solution is the single view of data provided by Master Data Management (MDM). Organizations are using Informatica MDM to drive game-changing initiatives around customer engagement, supplier engagement and omni-channel marketing that differentiate their services and products in the marketplace... more

Big Data Management is Cloud Ready at Informatica World 2018

Sometimes people lose sight of the “why” of big data. It’s all about delivering actionable insights that will give your organization a leg up on your competition. This can be by creating new sources of revenue, new analytics insights to drive better customer experiences, or even new insights that will save lives. Initiatives like this... more

You Have to Change Anyway, So Why Not Change Big?

Ideas for data-driven innovation and change are everywhere like this one Data Is the New Currency of Digital Transformation by Anil Chakravarthy. Or maybe you’re working on new technologies for predictive analytics, big data, cloud, customer master data and mobile apps. The point is you have to change to keep up with new technologies, market... more

360 Engagement at Informatica World 2018

Informatica World 2018 is just around the corner. For the past few weeks, we’ve been working with our customers to finalize the content for the breakout sessions in the 360 Engagement Journey track. It’s been quite fun to learn more about their stories and hear how they are making a difference within their companies and... more

The Kerberos Conundrum — A Proxy’s Plight

This post talks about the complexities that creep in when a Proxy Server is introduced into an environment using Kerberos mode of authentication and also a potential generic solution. Kerberos overview Kerberos is an authentication mechanism between a client and server on a network using symmetric keys and tickets. Kerberos mode ensures that a password is... more

Data Privacy and Protection Takes Center Stage

Businesses today are seeing a perfect storm of data privacy and protection, driven by unyielding forces centered around a customer’s private information. These forces include the chronic barrage of data breaches, the enactment of powerful privacy regulations and the growing consumer and citizen awareness of their rights to control their personal data. In this perfect... more