Updated November 21, 2019 The National Retail Federation forecasts that sales will be up 4 percent in the 2019 holiday shopping season, with younger consumers making up the largest percentage of the more than 165 million people who are expected to shop over the five-day holiday weekend. Wait—did you say younger consumers? The ones who are buying... more
The role of product information has become more important than ever. The new product experience is customer-centric, personalized, omnichannel, search-guided, and social-powered. To keep up with this rapid evolution in the buying experience, make sure you’re fully leveraging product information to create a new experience that attracts and converts shoppers. And achieving this ambitious goal... more
I’ve been at Informatica for nearly four years. Even in that relatively short time, it amazes me how quickly data has become much more strategic to companies. The entire industry is much more sophisticated. And during my time here, I’ve picked up a lot about the “hows” of strategically managing data. In honor of my... more
Remember when the iPhone was introduced eleven years ago? It was nothing short of a miracle. A revolutionary device that shipped with an easy to use interface and comprised of carefully crafted apps that appeared as a grid of eye-candy icons. “An iPod, a phone, and an Internet communicator” as Steve Jobs introduced it to... more
Pete is a smart guy. He has 15 years of experience in e-business and was hired to help his new company achieve their ambitious sales and e-commerce targets and support the execution of their data-driven digital transformation strategy. After listening to customers, employees and partners, he concludes his company can only grow the e-business with... more
Informatica World 2018 is just around the corner. For the past few weeks, we’ve been working with our customers to finalize the content for the breakout sessions in the 360 Engagement Journey track. It’s been quite fun to learn more about their stories and hear how they are making a difference within their companies and... more
Last weekend, we’ve had the first snow in Germany. Everywhere, Christmas lights are shining in front gardens, shopping malls and on houses. Impossible to ignore it, the Holiday season has begun. For me, this is the best moment of the year to enjoy a sweet and hot mulled wine with friends on a Christmas Market.... more
Many organizations, especially in the B2C sector, are looking at how to capture and manage Consent data. Some of these organizations see this as a major challenge yet others see it as a massive opportunity. In this blog, I explore these ideas a bit further: Consent Management: The Challenge The first challenge for many is... more
Plain old ‘Real time search’ in MDM is not only a thing of the past but also proved to be frustratingly elusive without spicing it up with some ‘smartness’. Informatica MDM, as always, is leading the way with its smart search capabilities. You can technically ‘Googlize’ the master data entities for your data stewards. It... more
The wait is over: the much-anticipated Gartner Magic Quadrant for Master Data Management Solutions is now out. Get your complimentary copy here (email address required). Gartner’s Magic Quadrant for MDM Solutions launched in 2016 as a successor to two retired MDM MQs – MQ for MDM for Customer Data Solutions and MQ for MDM for... more