The COVID-19 crisis is forcing businesses to create urgent strategies for survival. Social distancing, while critical to mitigating the spread of the virus, has forced the closure of countless brick and mortar operations across the globe. The result is intense pressure for businesses to bolster their online strategies. Increased competition amidst a looming recession means... more
Omnichannel commerce was a consistent trend in 2019 and will continue to be a major aspect of customer experience (CX) strategy for brands and retailers in 2020. According to a Google report, 83% of U.S. shoppers who visited a store in the last week used online search before going to the store. And about 45%... more
Organizations are constantly looking for ways to generate more revenue, cut costs, and improve efficiencies. To that end, many are streamlining data management by using a master data management (MDM) strategy to provide a single, consistent view of business data across the enterprise. MDM removes disparate, duplicate, and conflicting information to simplify reporting and business intelligence... more
What is Master Data Governance? Master data governance is the application of data governance in order to improve the management of a subset of data called master data. Master data is the core data domains that you use to run a business or organization. For example, you might buy materials, from suppliers, to build products,... more
Nimble manufacturers are aware that they are in the midst of a fundamental shift that creates enormous opportunities, even as they face a global market and political mood filled with uncertainty. Some of these unknowns—like Brexit, tariff wars, and the renegotiation of the North American Free Trade Agreement (NAFTA)—are significant geopolitical events that will likely... more
This week marks the 10th anniversary of the Informatica acquisition of Siperian. In the ten years since that acquisition, Siperian has been renamed Informatica Multidomain MDM, and is now recognized as a leading solution in the market. More than 2,000 organizations now count on Informatica to solve some of the most complex data challenges that would otherwise hinder their ability to grow... more
Leadership and vision are two critical tenets of a successful business. While leadership is about focusing attention on what matters most to customers, vision is about how we deal with today’s realities, as well as how we address the future. Vision represents who we are and what we stand for. Leadership and vision—and how they... more
Guest blogger Blake Morgan, consumer futurist and author of the recently published “The Customer of the Future,” outlines twelve things that companies must do to create great customer experiences. Digital transformation is all about using technology to solve traditional problems. When done correctly, it allows companies to provide unprecedented value to customers and continually evaluate... more
Marketers have always known that customer data is the key to delivering great customer experience (CX) and is full of insights just waiting to be gleaned. It’s the foundation of winning the loyalty of today’s demanding customers. Savvy marketers have also learned the challenges of working with customer data: it’s scattered everywhere, it comes in... more
In a recent Product Experience Management (PxM) blog, I discussed how PxM relates to Product Information Management (PIM) and Master Data Management (MDM), and how it can drive success in digital marketing and ecommerce. In this blog, I will share some innovative best practices from smart brands that use PxM for increased customer engagement, loyalty,... more