Time and again, experts say that customer experience (CX) is the new battlefield for companies and brands. Considering, “52 percent of consumers have switched providers in the past year due to poor customer service,” [1] it’s undeniable. For businesses undergoing data-driven digital transformation, one of the key drivers for success is incorporating master data management... more
PUMA is one of the world’s leading sports brands, with an established history of designing, footwear, apparel and accessories for some of the most talented athletes on the planet. The Original Challenge: Decentralized Business Structure and Siloed Systems A couple of years ago, PUMA’s growth was largely driven by its decentralized business structure. Regional general... more
“External service providers of master data management (MDM) solutions provide substantial value in helping organizations develop strong foundations for their digital strategies. Data and analytics leaders should use this research to identify and engage with best-fit providers, based on their requirements.” says Gartner on their latest report, called Market Guide for MDM External Service Providers. I... more
Informatica World 2017, the marquee event for data driven digital disruption is just around the corner. This short blog is designed to give you a line-up of all Master Data Management (MDM) related sessions at a glance. You may use the mobile app, which you can download from the app store, or you can browse the session catalog.... more
Has BBQ season already begun where you live? It has for me. In fact, I got the idea for this blog while having a get-together with friends over the weekend. This time, my friend Stefan was in charge of grilling burgers for a total of six guests. As he was cooking, I began to think... more
Companies are modernizing the way they do business to compete in a digital world. Virtually every business, in every industry, is in some stage of digital transformation. By the end of 2017, digital transformation will be the central strategy in at least two-thirds of Global 2000 companies, according to an IDC study. And none will... more
Informatica World is a unique place to gain knowledge around all things data. In my recent post, I shared key reasons why I’m looking forward to Informatica World 2017. One of these reasons is the chance to learn new Master Data Management skills. Increasing your Master Data Management skills can help your company get ahead,... more
Their business may be finance, but these days banks don’t earn—or keep—customers by providing better returns or interest rates. Instead, banks increasingly compete by giving customers modern conveniences while making sure they stay in compliance amidst regulatory complexity. Those two issues—customer experience and regulatory compliance—are at the heart of the banking business in 2017. And... more
Master Data Management (MDM) isn’t new, but it’s needed more than ever before. In part, this is due to a need to fight back against data fragmentation. As marketers, we have a multitude of tools to help us find prospects, manage messages across channels, follow web behavior, and sell more effectively. Our apps give us... more
Dear CDOs and CMOs of this world: What is the most significant waste of potential in a customer experience strategy? From my point of view, it is the failure to provide a “next best offer.” Consider what kind of experience a company could provide if they leveraged the potential of the data they already hold... more