Topic "Master Data Management"

PIM vs. PxM: 5 Things You Need to Know

Shoppers’ expectations are changing, both in B2B and B2C. As 98% of marketers believe that personalization advances customer relationships, it’s not surprising that digital marketing and commerce teams are constantly being challenged to design a smoother, more personalized product experience that attracts and retains customers. An IDC study predicts that by 2022, 35% of CX-focused... more

Becoming Customer-Centric Through the Power of MDM and Customer Intelligence

Master Data Management (MDM) is making a big impact in delivering real business value and allowing companies to unleash the power of their data across the enterprise. Because MDM solutions help business users to trust data across all systems in use, they can be applied to many data domains including customer intelligence (individual or organization),... more

Top 10 Things to Consider with Salesforce Data and App Integration

Data is the new business currency, hence your CRM application and data are arguably the most important assets that you are leveraging. At the head of the CRM pack is Salesforce. Its staggering 20% market share equals the next four vendors combined. Ultimately, the CRM app and data can provide insights that can impact sales,... more

5 Reasons to Make Time for the MDM 360 and Data Governance Summit

We know it can be hard to take a day away from the office, so a conference has to be really worthwhile to justify time out of your busy schedule. That’s why the headline promise of Informatica’s MDM 360 and Data Governance Summit is to “Transform customer experience with intelligent data.” We’ve been running this perennially well-attended event in the US for some... more

Next Best Action Needs Next Best Data

The investment in analytics has accelerated. In fact, for most organizations the investment in analytics has outpaced the investment in data management. Organizations have been in an ‘arms race’ to fuel their digital transformation with Next Best Action, Next Best Experience, and Next Best Offer analytic engines. Most have received mixed results. Insights have been... more

The Human MDM

I experience Deja-Vu every single time I visit a CIO, VP IT or Analytics at a manufacturing organization. Then again, it does not really matter what industry the client operates in. The Deja-Vu has to do with the appearance of one or two staffers, often organizationally situated in the Line-of-Business IT function of a core... more

How You Can Solve 5 of the Most Painful Supplier Information Management Challenges

Whether you’re talking to supply chain executives in manufacturing, in distribution, or in retail, the pain points are the same: If they’re sourcing products or services from multiple vendors, they must address some or all of these five challenges to supplier information management.     No trusted view: Supply chain executives struggle to get a... more

6 Industries Disrupting Their Markets by Uniting Master Data Management and Internet of Things

Data is the lifeblood of every organization today. The flood of Internet of Things (IoT) data means organizations are dealing with data streaming at breakneck speed. However, the struggle for organizations is not in collecting IoT data, but how they can make that data meaningful and useful. And more importantly, actionable. When master data management... more