Topic "Master Data Management"

Data Quality is Actually.. Sexy!

In the old days, data quality process was executed as a one-way process:  IT gets access to raw data and builds lineage and mapping for the data, then passes them to business analyst to perform analysis. Often time analyst finds the data she received are not up to the required standard so she ends up spending... more

Is Your Social Media Investment Hampered by Your “Data Poverty”?

Recently, I talked with a company that had allocated millions of dollars for paid social media promotion. Their hope was that a massive investment in Twitter and Facebook campaigns would lead to “more eyeballs” for their online gambling sites. Although they had internal social media expertise, they lacked a comprehensive partnership with IT. In addition,... more

MDM for Utilities: Data Revives a 100 Year-Old Business Model

In both Europe and North America, there’s something profoundly different about today’s Utility Bill. Today’s bill goes well beyond the amount of money you owe for service that month. Today your Utility Bill is full of DATA. Perhaps it contains baseline analytics around usage and temperature, over a twelve month span. Perhaps it contains additional... more