Topic "Master Data Management"
In the old days, data quality process was executed as a one-way process: IT gets access to raw data and builds lineage and mapping for the data, then passes them to business analyst to perform analysis. Often time analyst finds the data she received are not up to the required standard so she ends up spending... more
In almost all cases, poor quality master data is not a laughing matter. It can directly lead to losing out on millions either through excess costs or lost opportunity. However, there are occasions where poor data has a lighter side. One such case happened in the mid ‘90s whilst I was implementing ERP for a... more
Recently, I talked with a company that had allocated millions of dollars for paid social media promotion. Their hope was that a massive investment in Twitter and Facebook campaigns would lead to “more eyeballs” for their online gambling sites. Although they had internal social media expertise, they lacked a comprehensive partnership with IT. In addition,... more
In both Europe and North America, there’s something profoundly different about today’s Utility Bill. Today’s bill goes well beyond the amount of money you owe for service that month. Today your Utility Bill is full of DATA. Perhaps it contains baseline analytics around usage and temperature, over a twelve month span. Perhaps it contains additional... more