Topic "Intelligent 360"

12 Steps to Digital Transformation

Guest blogger Blake Morgan, consumer futurist and author of the recently published “The Customer of the Future,” outlines twelve things that companies must do to create great customer experiences. Digital transformation is all about using technology to solve traditional problems. When done correctly, it allows companies to provide unprecedented value to customers and continually evaluate... more

Avoiding the Garbage-In, Garbage-Out Problem with Your Descriptive Analytics Workflow

We all understand the importance of deriving the right insights from our data.  In order to stay competitive and thrive in today’s business climate, organizations need to have a holistic, 360-degree understanding of their customers and their operations.  Sometimes, however, we can often get carried away with the whole process of collecting and interpreting our... more