Topic "Master Data Management"

Customer 360 In the House!

Customer 360 made it to the big show in a very big way: the opening keynote at Dreamforce. During the conference, Salesforce also announced Customer 360 Truth, an evolution from last year’s Customer 360 data management announcement. According to one of the analysts at Dreamforce this year, “one main function [of C360 Truth] will be... more

12 Steps to Digital Transformation

Guest blogger Blake Morgan, consumer futurist and author of the recently published “The Customer of the Future,” outlines twelve things that companies must do to create great customer experiences. Digital transformation is all about using technology to solve traditional problems. When done correctly, it allows companies to provide unprecedented value to customers and continually evaluate... more

Customer Data Platforms (CDP) in 2020 and Beyond

Marketers have always known that customer data is the key to delivering great customer experience (CX) and is full of insights just waiting to be gleaned. It’s the foundation of winning the loyalty of today’s demanding customers. Savvy marketers have also learned the challenges of working with customer data: it’s scattered everywhere, it comes in... more

4 Innovative PxM Best Practices from Smart Brands and Retailers

In a recent Product Experience Management (PxM) blog, I discussed how PxM relates to Product Information Management (PIM) and Master Data Management (MDM), and how it can drive success in digital marketing and ecommerce. In this blog, I will share some innovative best practices from smart brands that use PxM for increased customer engagement, loyalty,... more

8 Best Practices for Cloud Master Data Management

Cloud computing has gained a lot of attention in the last decade since Amazon Web Services (AWS) first launched in 2006. Amazon has been the undisputed leader in the fundamental shift in the delivery of products and services to end customers ever since, but its dominance is now being challenged by an aggressive push by... more

Avoiding the Garbage-In, Garbage-Out Problem with Your Descriptive Analytics Workflow

We all understand the importance of deriving the right insights from our data.  In order to stay competitive and thrive in today’s business climate, organizations need to have a holistic, 360-degree understanding of their customers and their operations.  Sometimes, however, we can often get carried away with the whole process of collecting and interpreting our... more

Product Experience Management Secrets for Successful Digital Marketing and Ecommerce

In my last blog about Product Experience Management (PxM), I talked about the difference between Product Information Management (PIM) and PxM, and who benefits from optimizing customer experience with personalized, contextualized and emotionally engaging product content. However, for successful PxM, digital marketing and ecommerce must connect product content with insights into their customers’ profiles and their supply chains.   Customer Insights and Data  Having a 360 view of customers is... more

Consent Management: A Surprising Element of Customer Experience

I opted out of an email subscription last month. Weeks later, I’m still getting emails from the company. So now, I’m not just tuning out any message from this company. I’m getting downright annoyed—not only have they ignored my original request, they’re continuing to fill up my email inbox with content I don’t want or... more

PIM vs. PxM: 5 Things You Need to Know

Shoppers’ expectations are changing, both in B2B and B2C. As 98% of marketers believe that personalization advances customer relationships, it’s not surprising that digital marketing and commerce teams are constantly being challenged to design a smoother, more personalized product experience that attracts and retains customers. An IDC study predicts that by 2022, 35% of CX-focused... more