Master Data Management (MDM) is making a big impact in delivering real business value and allowing companies to unleash the power of their data across the enterprise. Because MDM solutions help business users to trust data across all systems in use, they can be applied to many data domains including customer intelligence (individual or organization),... more
Data is the new business currency, and CRM data is arguably the most important dataset that companies are leveraging. At the head of the CRM pack is Salesforce. Its staggering 20% market share equals the next four vendors combined. Ultimately, CRM data can provide insights that can impact sales, customer satisfaction, and overall revenue. No... more
We know it can be hard to take a day away from the office, so a conference has to be really worthwhile to justify time out of your busy schedule. That’s why the headline promise of Informatica’s MDM 360 and Data Governance Summit is to “Transform customer experience with intelligent data.” We’ve been running this perennially well-attended event in the US for some... more
“Computers are taking over the world!” This may have been a common phrase heard 20 years ago, or yesterday depending on what you read or who you talk to. And that might just be the case, however there is still a key humanistic component to every automated system and algorithm. Knowledge. Computers don’t get smart... more
The investment in analytics has accelerated. In fact, for most organizations the investment in analytics has outpaced the investment in data management. Organizations have been in an ‘arms race’ to fuel their digital transformation with Next Best Action, Next Best Experience, and Next Best Offer analytic engines. Most have received mixed results. Insights have been... more
I experience Deja-Vu every single time I visit a CIO, VP IT or Analytics at a manufacturing organization. Then again, it does not really matter what industry the client operates in. The Deja-Vu has to do with the appearance of one or two staffers, often organizationally situated in the Line-of-Business IT function of a core... more
Whether you’re talking to supply chain executives in manufacturing, in distribution, or in retail, the pain points are the same: If they’re sourcing products or services from multiple vendors, they must address some or all of these five challenges to supplier information management. No trusted view: Supply chain executives struggle to get a... more
An organization’s data management journey is much like holiday shopping: sometimes the effort can feel long and complicated, but it ultimately leads to great outcomes. Just like embarking on a holiday shopping trip to your local mall or searching a variety of ecommerce sites, a “shopping trip” to solve your business’ data management challenges, begins... more
Data is the lifeblood of every organization today. The flood of Internet of Things (IoT) data means organizations are dealing with data streaming at breakneck speed. However, the struggle for organizations is not in collecting IoT data, but how they can make that data meaningful and useful. And more importantly, actionable. When master data management... more
Marketers and boardrooms are reviewing their customer experience strategies for 2019. A recent Forbes article looks at seven priority issues for marketers, all of which are focused on customer experience, customer insights, and personalization. While Gartner forecasts that by 2020, more than 40 percent of all data analytics projects will relate to an aspect of... more