If you follow marketing surveys or business trends, you know that businesses are trying to win over customers with great experiences. As customers have become more connected and digital, their expectations have also increased. And many companies are proving that a personal and individualized experience has become the only way to ensure long-term engagement and... more
Last weekend, we’ve had the first snow in Germany. Everywhere, Christmas lights are shining in front gardens, shopping malls and on houses. Impossible to ignore it, the Holiday season has begun. For me, this is the best moment of the year to enjoy a sweet and hot mulled wine with friends on a Christmas Market.... more
Many organizations, especially in the B2C sector, are looking at how to capture and manage Consent data. Some of these organizations see this as a major challenge yet others see it as a massive opportunity. In this blog, I explore these ideas a bit further: Consent Management: The Challenge The first challenge for many is... more
Plain old ‘Real time search’ in MDM is not only a thing of the past but also proved to be frustratingly elusive without spicing it up with some ‘smartness’. Informatica MDM, as always, is leading the way with its smart search capabilities. You can technically ‘Googlize’ the master data entities for your data stewards. It... more
The wait is over: the much-anticipated Gartner Magic Quadrant for Master Data Management Solutions is now out. Get your complimentary copy here (email address required). Gartner’s Magic Quadrant for MDM Solutions launched in 2016 as a successor to two retired MDM MQs – MQ for MDM for Customer Data Solutions and MQ for MDM for... more
REST (Representational State Transfer) is an architecture style that is designed for communications between different interfaces in the simplest way. As the REST API uses simple HTTP calls, it is much more accessible from different interfaces. Thanks to Roy Fielding, REST APIs are available all over the world wide web today. For example Twitter REST... more
If you are defining or re-thinking your Master Data Management (MDM) strategy, you have probably wondered how you can make your MDM journey successful for you, your team and your organization. Wouldn’t it be great to learn from people and organizations who have successfully gone through this before? Tom Gottweis, MDM – expert and Head... more
Intelligent data-driven disruption is at the forefront of corporate strategies. Using data to capture new opportunities requires a strategic focus on business-critical data. Many companies across a multitude of industries carrying out a variety of business-led initiatives around customer experience, compliance, efficiency, and growth are turning to Master Data Management(MDM). This is the reason MDM... more
Like every business, the Travel Retail industry is experiencing the changes in global consumer behavior, the and sees the need for omni-channel and data-driven solutions. One of our key clients is a leader in Luxury Travel Retail, and presented their approach to data-driven digital transformation at Informatica World 2017 in San Francisco. (The name of... more
Time and again, experts say that customer experience (CX) is the new battlefield for companies and brands. Considering, “52 percent of consumers have switched providers in the past year due to poor customer service,” [1] it’s undeniable. For businesses undergoing data-driven digital transformation, one of the key drivers for success is incorporating master data management... more