Topic "Master Data Management"

Top 10 Things to Consider with Salesforce Data Integration

Data is the new business currency, and CRM data is arguably the most important dataset that companies are leveraging. At the head of the CRM pack is Salesforce. Its staggering 20% market share equals the next four vendors combined. Ultimately, CRM data can provide insights that can impact sales, customer satisfaction, and overall revenue. No... more

5 Reasons to Make Time for the MDM 360 and Data Governance Summit

We know it can be hard to take a day away from the office, so a conference has to be really worthwhile to justify time out of your busy schedule. That’s why the headline promise of Informatica’s MDM 360 and Data Governance Summit is to “Transform customer experience with intelligent data.” We’ve been running this perennially well-attended event in the US for some... more

Next Best Action Needs Next Best Data

The investment in analytics has accelerated. In fact, for most organizations the investment in analytics has outpaced the investment in data management. Organizations have been in an ‘arms race’ to fuel their digital transformation with Next Best Action, Next Best Experience, and Next Best Offer analytic engines. Most have received mixed results. Insights have been... more

The Human MDM

I experience Deja-Vu every single time I visit a CIO, VP IT or Analytics at a manufacturing organization. Then again, it does not really matter what industry the client operates in. The Deja-Vu has to do with the appearance of one or two staffers, often organizationally situated in the Line-of-Business IT function of a core... more

How You Can Solve 5 of the Most Painful Supplier Information Management Challenges

Whether you’re talking to supply chain executives in manufacturing, in distribution, or in retail, the pain points are the same: If they’re sourcing products or services from multiple vendors, they must address some or all of these five challenges to supplier information management.     No trusted view: Supply chain executives struggle to get a... more

6 Industries Disrupting Their Markets by Uniting Master Data Management and Internet of Things

Data is the lifeblood of every organization today. The flood of Internet of Things (IoT) data means organizations are dealing with data streaming at breakneck speed. However, the struggle for organizations is not in collecting IoT data, but how they can make that data meaningful and useful. And more importantly, actionable. When master data management... more

2019 CX Agenda: 360 Data Views Fuel Intelligent Customer Experience

Marketers and boardrooms are reviewing their customer experience strategies for 2019. A recent Forbes article looks at seven priority issues for marketers, all of which are focused on customer experience, customer insights, and personalization. While Gartner forecasts that by 2020, more than 40 percent of all data analytics projects will relate to an aspect of... more

Informatica MDM 10.3 – Experience the data

The latest release of Informatica MDM 10.3 has opened a great opportunity for business users to experience the data with best possible interactions. User Experience (UX) is at its best in this version, with modern UI, enhanced security, improved search capabilities and much more. You can start off with the excellent demo provided by the... more