I’ve been at Informatica for nearly four years. Even in that relatively short time, it amazes me how quickly data has become much more strategic to companies. The entire industry is much more sophisticated. And during my time here, I’ve picked up a lot about the “hows” of strategically managing data. In honor of my... more
Remember when the iPhone was introduced eleven years ago? It was nothing short of a miracle. A revolutionary device that shipped with an easy to use interface and comprised of carefully crafted apps that appeared as a grid of eye-candy icons. “An iPod, a phone, and an Internet communicator” as Steve Jobs introduced it to... more
Pete is a smart guy. He has 15 years of experience in e-business and was hired to help his new company achieve their ambitious sales and e-commerce targets and support the execution of their data-driven digital transformation strategy. After listening to customers, employees and partners, he concludes his company can only grow the e-business with... more
My last blog introduced how a 360 customer view fuels long-term customer engagement and loyalty through personalized interactions at scale. The benefits of “360” are significant: better marketing, relevant communications, greater efficiency, stronger customer relationships, and ultimately, competitive advantage. I highlighted that this is why Hyatt customers go out of their way to stay at... more
Successful data-driven digital transformation initiatives run on data. And a critical part of that data management solution is the single view of data provided by Master Data Management (MDM). Organizations are using Informatica MDM to drive game-changing initiatives around customer engagement, supplier engagement and omni-channel marketing that differentiate their services and products in the marketplace... more
Informatica World 2018 is just around the corner. For the past few weeks, we’ve been working with our customers to finalize the content for the breakout sessions in the 360 Engagement Journey track. It’s been quite fun to learn more about their stories and hear how they are making a difference within their companies and... more
If you follow marketing surveys or business trends, you know that businesses are trying to win over customers with great experiences. As customers have become more connected and digital, their expectations have also increased. And many companies are proving that a personal and individualized experience has become the only way to ensure long-term engagement and... more
Last weekend, we’ve had the first snow in Germany. Everywhere, Christmas lights are shining in front gardens, shopping malls and on houses. Impossible to ignore it, the Holiday season has begun. For me, this is the best moment of the year to enjoy a sweet and hot mulled wine with friends on a Christmas Market.... more
Many organizations, especially in the B2C sector, are looking at how to capture and manage Consent data. Some of these organizations see this as a major challenge yet others see it as a massive opportunity. In this blog, I explore these ideas a bit further: Consent Management: The Challenge The first challenge for many is... more
Plain old ‘Real time search’ in MDM is not only a thing of the past but also proved to be frustratingly elusive without spicing it up with some ‘smartness’. Informatica MDM, as always, is leading the way with its smart search capabilities. You can technically ‘Googlize’ the master data entities for your data stewards. It... more