Topic "Master Data Management"

The Three Dimensions of a 360 Customer View

My last blog introduced how a 360 customer view fuels long-term customer engagement and loyalty through personalized interactions at scale. The benefits of “360” are significant: better marketing, relevant communications, greater efficiency, stronger customer relationships, and ultimately, competitive advantage. I highlighted that this is why Hyatt customers go out of their way to stay at... more

Deeper Engagement with Master Data Management at Informatica World 2018

Successful data-driven digital transformation initiatives run on data. And a critical part of that data management solution is the single view of data provided by Master Data Management (MDM). Organizations are using Informatica MDM to drive game-changing initiatives around customer engagement, supplier engagement and omni-channel marketing that differentiate their services and products in the marketplace... more

360 Engagement at Informatica World 2018

Informatica World 2018 is just around the corner. For the past few weeks, we’ve been working with our customers to finalize the content for the breakout sessions in the 360 Engagement Journey track. It’s been quite fun to learn more about their stories and hear how they are making a difference within their companies and... more

The 360 Customer View – and Why it’s Key to Long-Term Engagement and Loyalty

If you follow marketing surveys or business trends, you know that businesses are trying to win over customers with great experiences. As customers have become more connected and digital, their expectations have also increased. And many companies are proving that a personal and individualized experience has become the only way to ensure long-term engagement and... more

The 2017 Gartner MQ for MDM Solutions Is Out! What Do You Need to Know?

The wait is over: the much-anticipated Gartner Magic Quadrant for Master Data Management Solutions is now out. Get your complimentary copy here (email address required). Gartner’s Magic Quadrant for MDM Solutions launched in 2016 as a successor to two retired MDM MQs – MQ for MDM for Customer Data Solutions and MQ for MDM for... more

REST your Master Data Services

REST (Representational State Transfer) is an architecture style that is designed for communications between different interfaces in the simplest way. As the REST API uses simple HTTP calls, it is much more accessible from different interfaces. Thanks to Roy Fielding, REST APIs are available all over the world wide web today. For example Twitter REST... more