Topic "Informatica Platform"

5 Reasons to Attend Informatica World 2015

We will be descending on the Cosmopolitan Hotel in Las Vegas May 11-15 to partake in Informatica World 2015. Will you be there? If you are still undecided, here’s five reasons to go. One Conference, All Things Data If it looks, sounds, smells, walks and talks like data, it will be discussed, reviewed, debated and... more

Data Mania Focuses on SaaS Ecosystems

Last week I had the opportunity to attend the Data Mania industry event hosted by Informatica. The afternoon event was a nice mix of industry panels with technical and business speakers from companies that included Amazon, Birst, AppDynamics, SalesForce, Marketo, Tableau, Adobe, Informatica, Birst, Dun & Bradstreet and several others. A main theme of the event... more

A True Love Quiz: Is Your Marketing Data Right For You?

Valentine’s Day is such a strange holiday.  It always seems to bring up more questions than answers.  And the internet always seems to have a quiz to find out the answer!  There’s the “Does he have a crush on you too – 10 simple ways to find out” quiz.  There’s the “What special gift should... more

How I Learned to Stop Worrying and Love the Data Mania – A Marketer’s Tale

I have always loved making connections: between people, between a product and its message, between partner companies and their messages. Coming from a creative agency background where I worked with our clients, created messaging, found images, and wrote copy all day, what I did not love was cold hard data. In fact, I’m embarrassed to... more

Getting to Your Future State Enterprise Data Architecture

Just exactly how do your move from a “Just a Bunch of Data” (JBOD) architecture to a coherent enterprise data architecture? The white paper, “The Great Rethink: Building a Highly Responsive and Evolving Data Integration Architecture” by Claudia Imhoff and Joe McKendrick provides an interesting view of what such an architecture might look like.  The... more