Everyone talks about becoming data-driven in their decision making and all-around general management. But what does it mean to be data-driven? Approaches problems objectively: “To be data-driven is first and foremost the drive to be objective and evidence-based in your organizational decisions,” says Dr. Kirk Borne, principal data scientist at Booz Allen Hamilton. In his... more
Let’s face it, if a business is going to tie its fortunes to data analytics, it better make sure it’s the right data. Ultimately, a thriving enterprise is not built on data, but rather, it’s built on the trust of that data. That’s why ensuring data quality is probably one of the most important tasks... more
This blog post was authored jointly by Jim Davis, CMO of Informatica and by Rishi Dave, CMO of Dun & Bradstreet. This is the third in a three part series on Data-Driven Marketing. The Best Marketing Strategy Gets Better With An Agile Process (part 3 of 3) In the final blog from the conversation with... more
Ever wonder how much time analysts spend preparing data for analysis? What are the costs of inefficient data prep? Blue Hill Research was curious too. So they surveyed 186 data analysts to find out how they spend their time and what tools they use to prepare data for analysis What did Blue Hill principal... more
This blog post was authored jointly by Jim Davis, CMO of Informatica and by Rishi Dave, CMO of Dun & Bradstreet. This is the second in a three part series on Data-Driven Marketing. The Best Marketing Strategy Requires Collaboration In the first blog, we learned how to “Master Data-Driven Marketing” from Jim Davis, CMO Informatica... more
This blog post was authored jointly by Jim Davis, CMO of Informatica and by Rishi Dave, CMO of Dun & Bradstreet. This is the first in a three part series on Data-Driven Marketing. The Best Marketing Strategy Includes A Data Strategy: Part 1, Integrated Data CMOs have long viewed data as critically important to planning,... more
Picture this. Yesterday you had 100,000 employees. Today you have 175,000 employees. The merger is official. Now comes the fun part. If you’ve ever gone through a merger, you know firsthand that it’s not necessarily all roses and cotton candy for everyone. For some, it can be one of the most turbulent, uncertain, and stressful... more
Imagine the relief you must feel when you step forth from the rubble, look around, and realize that in spite of your entire town being demolished by a tornado, that your home has miraculously made it. In disbelief you must stand there and take it all in. Everything around you, flattened to the ground but... more
Inspire Brand Love: Never Miss Your Customers’ Birthdays One of the easiest and friendliest ways to win your customers’ hearts is to present them with free birthday surprises. If you want customers to subscribe to your loyalty programs, you have to give them irresistible incentives. I’m a huge fan of customer loyalty rewards programs.... more
“We need to be more efficient.” “We need to be more nimble.” “We need to show results.” Phrases like these are commonly heard at meetings every hour of the day all over the world. The drive for internal efficiency has been growing faster and faster, with the pace of technology racing in parallel. Regardless of... more