Topic "Data Quality"

7 Qualities of Data-Driven Enterprises

Everyone talks about becoming data-driven in their decision making and all-around general management. But what does it mean to be data-driven? Approaches problems objectively: “To be data-driven is first and foremost the drive to be objective and evidence-based in your organizational decisions,” says Dr. Kirk Borne, principal data scientist at Booz Allen Hamilton. In his... more

Quantifying the True Value of Collaborative Data Prep [Webinar]

    Ever wonder how much time analysts spend preparing data for analysis? What are the costs of inefficient data prep? Blue Hill Research was curious too. So they surveyed 186 data analysts to find out how they spend their time and what tools they use to prepare data for analysis What did Blue Hill principal... more

Together, Marketing and IT Raise the Marketing Excellence Bar

This blog post was authored jointly by Jim Davis, CMO of Informatica and by Rishi Dave, CMO of Dun & Bradstreet. This is the second in a three part series on Data-Driven Marketing. The Best Marketing Strategy Requires Collaboration In the first blog, we learned how to “Master Data-Driven Marketing” from Jim Davis, CMO Informatica... more

Data Prep 1, 2, 3: Alleviating HR Data Growing Pains

Picture this. Yesterday you had 100,000 employees. Today you have 175,000 employees. The merger is official. Now comes the fun part. If you’ve ever gone through a merger, you know firsthand that it’s not necessarily all roses and cotton candy for everyone. For some, it can be one of the most turbulent, uncertain, and stressful... more

When Tragedy Strikes, and then Strikes Again. A Tale of Bad Data.

Imagine the relief you must feel when you step forth from the rubble, look around, and realize that in spite of your entire town being demolished by a tornado, that your home has miraculously made it. In disbelief you must stand there and take it all in. Everything around you, flattened to the ground but... more

Data Prep 1, 2, 3: How to Validate Email Addresses for Customer Loyalty Programs

Inspire Brand Love: Never Miss Your Customers’ Birthdays   One of the easiest and friendliest ways to win your customers’ hearts is to present them with free birthday surprises. If you want customers to subscribe to your loyalty programs, you have to give them irresistible incentives. I’m a huge fan of customer loyalty rewards programs.... more

Quickly Become Data Driven and Increase Efficiency

“We need to be more efficient.” “We need to be more nimble.” “We need to show results.” Phrases like these are commonly heard at meetings every hour of the day all over the world. The drive for internal efficiency has been growing faster and faster, with the pace of technology racing in parallel. Regardless of... more