Data fragmentation and poor quality data are significant challenges for large organizations around the world. The old computing adage of “garbage in, garbage out” is as true now as it has ever been and inconsistencies between data processing done in separate, parallel point-to-point integrations feeding different systems done on a project basis over time can... more
This just in! Informatica has been named a leader by Gartner in its Data Quality Tools Magic Quadrant. This is the tenth year in a row that Informatica has been a leader in the Data Quality Tools Magic Quadrant. We believe this impressive feat, of being a leader for the past decade, signifies Informatica’s deep... more
Here we are, just a few days from the biggest shopping season of the year. Over the next week, shoppers will flood retail stores and websites in droves searching for the best deals on everything from holiday gifts to the latest tech gadget. Not to disappoint the masses, every consumer electronic company is releasing their... more
Organizations are finding it easier to acquire data and flow it through their systems. However, it’s likely to be piling up, either unused or misunderstood. Managing, maintaining and storing increasingly larger volumes and varieties of data has a cost – and it can be expensive. Whether storing onsite or in the cloud, it adds up.... more
What the Heck’s in That (Open) Dataset? Here’s a No-Brainer Way to Find Out! Open data is just plain…awesome! If you need some inspiration or ideas for external data sources to analyze, you can start exploring open datasets for statistics about various topics ranging from agriculture to business, public safety, education, consumers, government, energy, finance,... more
The easiest way to understand the importance of Data Quality, especially for those that deal with data processing daily, is to look around and pick up any physical object of daily usage and imagine the process of its transformation from a mix of raw ingredients to an unfinished final product. Would that object be still... more
Dmexco on September 14-15, 2016 has grown to be the biggest trade show and conference for digital and online marketing in EMEA. International companies make up more than fifty percent of the exhibitors at the event. Having attended the event myself in years past, I believe that it is the place to be if you focus on... more
We marketers work so hard – and spend so much money – to earn customer data that we really want to believe that our job is done once we’ve captured it. The truth is exactly the opposite: the customer data that we neatly store in our databases, CRM systems, marketing automation platforms, and customer profiles... more
Our curious audience sure inspired a lively discussion during our webinar “Quantifying the True Value of Collaborative Data Prep” with James Haight of Blue Hill Research and Andrew Comstock, Director of Product Management for Informatica Data Preparation. Insights are best when shared. So we thought we’d share the top questions from the audience, along James... more
In our recent webinar “Quantifying the True Value of Collaborative Data Prep,” principal analyst James Haight of Blue Hill Research and director of product management Andrew Comstock discussed the key findings and implications of the Blue Hill Research benchmark study. First, we’d like to thank everyone who joined us for the live webinar. We appreciate all... more