Topic "Big Data"
IoT and streaming data is increasingly becoming a competitive differentiator for enhancing customer experience, improving operational efficiency, and real-time business decision making. According to Gartner, “By 2022, more than half of major new business systems will incorporate continuous intelligence that uses real-time context data to improve decisions.”[1] With the adoption of streaming data, enterprises are... more
We now have data lakes with petabytes of data, being updated in real time with IoT, social and mobile information. Then there are tens of thousands of users accessing the data across various lines of your business: finance, sales, marketing, service, procurement, research & development, manufacturing, logistics and distribution. At this scale the only way... more
With all the buzz and talk about AI /ML technologies, it can be hard to separate the hype from projects that actually deliver business value. At Informatica, we believe that the data landscape is growing so complex, you simply won’t be able to derive value from your data without AI and machine learning. But just... more
Harry Potter fans will remember the scene from “Harry Potter and Deathly Hallows” where upon entering the Lestrange vault, the treasures start multiplying repeatedly because of the Gemini curse (doubling charm). The objects in the vault proliferate rapidly, the duplicates multiplying themselves, and duplicates resulting from those duplications, ad infinitum, nearly crushing our heroes. If... more
In some parts of the world, like in California, it’s officially Spring time. And if you’re like me, you’re planning your trips out to the nearest national parks, where you’re likely to see snow melting into fresh streams of water. Ahh the sight, the sound, and the motion of streaming water – feeds your soul... more
Basketball season is well underway, with every team putting its best five starters to take on the opponent’s starting five. Some teams started with a splash and have their winning combo of five, some are adjusting and finding their ways to win. It’s a very long season, but their foundational 5-on-5 can carry them through... more
As enterprises embark on their digital transformation journey, transforming customer experience has emerged as the north star guiding this journey and ensuring focus on the right set of priorities. Enterprises are engaging with their customers across multiple channels – physical, web, mobile, social media, IoT – generating a vast digital exhaust of data. Enterprises have... more
Now that evenings are getting longer and there’s a noticeable chill in the air, if you’re like me, you’re spending more time at home in front of the TV cheering for your favorite sports teams. And of course, being a data analytics fan, I’m fascinated with how the sports industry is using data for strategic... more
As a new employee at Informatica leading product marketing for our big data management portfolio, I’ve been spending a lot of time evaluating the data management landscape for analytics. One CIO.com article caught my eye. In “6 Data Analytics Trends That Will Dominate 2018,” journalist Thor Olavsrud posited that “Data lakes will need to demonstrate... more
I joined Informatica just a few weeks ago to lead marketing for our big data management portfolio. And there is no better way to dive into the Informatica community than to start blogging. So that’s what I’m going to do! I hope you’ll join me for the ride as we discuss the future of big... more