Topic "Retail / Wholesale"

Creating a Differentiated Retail Customer Experience

In my marketing classes, I like to share on the works of Michael Porter’s Competitive Strategy. This includes discussing his three generic business strategies. We discuss, for example, the difference between an “efficiency strategy” (aka Walmart) and an “effectiveness strategy” (aka Target or even better, a high end service oriented retailer). I always make sure that students... more

Consider PIM When (Re)Defining Your Direct-To-Consumer Model

Over the past few years, we have assisted an increasing shift in customer behavior. Pervasive internet connectivity – along with the exponential adoption of mobile devices – has enabled shoppers to research and purchase products of all kinds, anytime and anywhere, using a combination of touch points they find most convenient. This is not a passing fad.... more

What Happens in Vegas … Is the Future of Customer Experience

Today, it is not uncommon for retailers to have multiple brands and several channels through which they sell their products. Due to changes in social behavior, consumers are demanding retailers provide relevant and interactive experiences at every touch point. The Retail Path at Informatica World 14 is your chance to engage with the world’s leading retail... more

Saint-Gobain sees “time to market improvement” using Informatica PIM

Every company wants to see a “time to market improvement.” The wisest companies know this is only possible once you’ve mastered your internal data. One such company is Saint-Gobain, a Netherlands-based distributor of building materials. Saint-Gobain has accelerated and enhanced their customer’s multichannel experience using Informatica Product Information Management (PIM). Using Informatica PIM, Saint-Gobain has... more

From Retail to Me-Tail: Make Retail Marketing Strategy Relevant

What is your retail marketing strategy? Does your company want to introduce products more quickly, sell more products and leverage cross-sell and up-sell opportunities? The key to accomplishing these goals is to meet each customer’s personalized information needs. Today’s consumers swim in a sea of excessive information. Because of this information overload, modern customers demand... more

Retail Interview: From Product Information to Product Performance

Five questions to Arkady Kleyner, Executive VP & Co-Founder of Intricity LLC on how retailers can manage the transition from Product Information to Product Performance. Arkady, you recently came back from the National Retail Federation conference.  What are some of the issues that retailers are struggling with these days? Arkady Kleyner: There are some interesting trends... more

Best Practices: Distributor Kramp Serving All Customer Requests With Long Tail Strategy

Our blog frequently provides best practice stories of our customers using product information management (PIM) for their business model. This case is about the “long tail strategy” at Kramp. Tines, hand tools, spare parts for agricultural machines and hydraulic motors are the order of the day at Kramp.  Kramp, based in the Netherlands, is Europe’s... more