Shop.org is the place to meet the top influencers and practitioners from the digital retail community. Retailers and brands must transition from simply selling to customers to establishing relationships with them through personalized digital experiences driven by relevant content. Customers expect to be inspired, influenced, engaged and reassured that they have selected the right supplier... more
A battle is raging in the consumer goods and retail world for our hearts, minds, loyalty, clicks and ultimately hard earned cash. Consumer or customer engagement programs regularly feature in the most strategic programs in consumer goods and retail organisations. A quick glance at my ‘noise’ email account[i] shows how many companies are participating –... more
This blog was originally published on osudio.com. Customer experience defines your company’s success. By 2020, customer experience will be the leading brand differentiator when it comes to a buying decision, leaving behind criteria such as product and price.* High quality product information gives successful brand owners, manufacturers, wholesalers, distributors and retailers the advantage they need... more
Retailers are grappling with a myriad of challenges in 2017, from shifting consumer behaviors to the explosive impact of digital transformation. To remain competitive this year and beyond, they’ll need to embrace many new realities. Already, retailers are growing more skilled at providing the right customer with the right message — and offers — at... more
Black Friday is a huge opportunity for brands & retailers. In 2014, Americans have spent $50.9 billion during the 4-day Black Friday weekend* following Thanksgiving Day that is the beginning of the Christmas shopping season in the U.S.. In Germany, 85 billion Euros were spent during the Christmas shopping time November and December 2014**. Some say... more
Every retailer and consumer goods manufacturer knows that the location of a product in store and on the shelf can make a crucial difference to product sales. Manufacturers spend considerable time, effort and money planning, merchandizing and persuading retailers to place their product in optimal location and level. Typically, eye-level is best, then waist, then... more
In this “always on” era of connected consumers, pricing isn’t enough to attract business and drive growth. You need to; Deliver personalized offers that expand wallet share and strengthen your brand Provide a consistently satisfying experience across any and all channels your customers use Meet demand while managing inventory and optimizing the supply chain I... more
The big news out of my hometown, is their battle over the past few weeks to be named Kraft’s Hockeyville — a competition to find the biggest ice hockey town in the United States. Johnstown, a former steel city in Western Pennsylvania — famous for the movie Slapshot, has made it to the final round.... more
Secure Your Data, Before It Becomes Front Page News In 2014 we saw many retailers suffer at the hands of hacker’s intent on stealing customer credit card details and personal information. With Target, Michaels, Neiman Marcus, Albertsons & SuperValu, all getting plenty of coverage in the press, resulting in significant financial loss and impacting consumer confidence.... more
Shoppers want and expect a consistent experience regardless of the sales channel they choice. They also expect an ever increasing assortment of products with detailed descriptions and will go were their needs are met. 39% of US online adults cite that they would consider buying from an online retailer they had never previously purchased from... more