A battle is raging in the consumer goods and retail world for our hearts, minds, loyalty, clicks and ultimately hard earned cash. Consumer or customer engagement programs regularly feature in the most strategic programs in consumer goods and retail organisations. A quick glance at my ‘noise’ email account[i] shows how many companies are participating –... more
This blog was originally published on osudio.com. Customer experience defines your company’s success. By 2020, customer experience will be the leading brand differentiator when it comes to a buying decision, leaving behind criteria such as product and price.* High quality product information gives successful brand owners, manufacturers, wholesalers, distributors and retailers the advantage they need... more
Retailers are grappling with a myriad of challenges in 2017, from shifting consumer behaviors to the explosive impact of digital transformation. To remain competitive this year and beyond, they’ll need to embrace many new realities. Already, retailers are growing more skilled at providing the right customer with the right message — and offers — at... more
Black Friday is a huge opportunity for brands & retailers. In 2014, Americans have spent $50.9 billion during the 4-day Black Friday weekend* following Thanksgiving Day that is the beginning of the Christmas shopping season in the U.S.. In Germany, 85 billion Euros were spent during the Christmas shopping time November and December 2014**. Some say... more
Original article by the Author is on, TotalRetail “Why the Future of Retail Will Blow Your Mind” reads the title of an Entrepreneur article from nearly two years ago. The piece detailed how brick-and-mortar retailers were planning to leverage technology to improve the often mundane in-store experience and boost slowing store sales. A primary way in-store customers were going to be “mind blown” was... more
This post was authored by Aditya Jain, Assistant VP of Services at Nvizion Solutions Pvt. Ltd. Nvizion delivers in-house innovative solutions and highly specialized consulting services based on industry leading platforms for the business domains like omni-channel commerce. eCommerce PCM vs. PIM Debunking the Myth that Product Content Management of eCommerce Solutions can Match up... more
I had the pleasure of attending the The National Retail Federation big show, NRF16, both this year and the prior year. It was a fantastic event, and I enjoyed live-tweeting my attendee experience. As I reflect on my time there, I want to share the trends I saw developing at NRF 2016. It isn’t that... more
“Omnichannel Is Dead.” This is just one of ten key trends impacting commerce in 2016 All retail merchandisers know that the preparations for the 2016 holiday shopping season have already started. This is my 2015 holiday shopping round up for those that are already looking ahead, thinking about 2016 and beyond. 1. Omnichannel Is Dead Just... more
Halfway thought “Singles Day” sales, Alibaba has out-paced their last year revenue. Chinese consumers spent fast and spent a lot on Singles’ Day deals. As of midnight in China, sales through Alibaba hit $14.3 billion. Halfway through the 24-hour online sales bonanza in China, Alibaba Group Holding Ltd. had blown past last year’s total of 57.1... more
Republished, by popular demand The challenge for supermarkets today is balancing the needs of the customer against their ability to serve those needs. How are supermarkets and food manufacturers preparing their business for e-readiness? What about more customer centricity? Currently, brands are not particularly good at serving consistent product information across in-store and online environments,... more