Ruth, a 20+ years industry veteran, holds a senior UX management position at Informatica. Ruth earned her B.Des in Industrial Design from the Bezalel Academy. Upon graduation she joined SAP as a UX designer and held a number of roles from designer to manager. After relocating to the United States, she spent the next few years working as a freelance UX designer with companies ranging from small start-ups to big corporations. Back in Israel, Ruth joined Informatica's Tel Aviv lab, managing the Cloud integration UX group. Ruth is passionate about leading teams through the process of transforming an innovative idea, combined with user data and human-factor principles, into a great product design.