Mark Hiseman is the Industry Consultant for Telecoms & Media across EMEA for Informatica. With 15+ years of telecoms experience he has worked on both the Service Provider and the Vendor side of the telecoms market. With extensive knowledge of Service Management and Network Assurance he has worked on Customer Experience Management solutions with operators worldwide using both traditional and big data environments. As a specialist consultant he has provided support to the Sales Account Teams to customers on the subject of Customer Experience Management, providing presentations on value cases for Technical Operations, Customer Care, Enterprise Sales, Marketing, Fraud, Revenue Assurance, Network Planning & Optimisation, Customer Retention & Loyalty, Device Management and numerous more. His current activities are focused on how Telecoms & Media businesses can drive more value from clean, connected and secure data.