Anish leads Digital Marketing strategy and campaign performance effort at Informatica. Anish has spent the entire career in Data driven, analytics led marketing initiatives. Prior to Informatica, Anish worked at the startups – Platfora and Marketo where he led enterprise level consulting engagements for various clients. His career interest includes developing Analytics led Marketing initiatives that generate sustainable business impact. Anish holds MBA in Marketing and Startegy from the Ross School of Business at the University of Michigan.