Alan Lundberg is Principal Marketing Manager for Emerging Products at Informatica responsible for driving product strategy and marketing around Event Processing and Real-Time Operational Intelligence. Alan is a well-known author and speaker on Event Processing and has a long record of successfully marketing advanced enterprise software products. Prior to Informatica, he was in product management and marketing management roles at TIBCO, FICO Software and Inference. He is a steering committee member and co-founder of the Event Processing Technical Society and has authored technical articles in Business Intelligence Journal and AI Expert among others. Mr. Lundberg received his M.B.A. from Loyola Marymount University.