How the University of Michigan’s Ross School of Business Gets it Right


Informatica has a number of notable higher education customers, and many of them are simultaneously moving their systems to the cloud while also focusing on improving student and alumni engagement.

As I quickly approach my own undergraduate graduation in a few weeks, I find the University of Michigan Ross School of Business to be a fitting customer story to share. Even though I’m not a student at the University of Michigan, I can point out what they’ve gotten right from both a student and a technology perspective.

It’s no secret the University of Michigan is competitive – from their acceptance rates, to their Big Ten football and basketball programs, they strive for the best. The Ross School of Business recognizes the diverse paths students are able to embark on at the university, and strive to be top of mind for potential students, current students, staff and alumni alike. So they deployed an iPaaS (integration platform as a service) data management solution to provide accessible, timely, trusted, and relevant data to all of their key stakeholders as a top priority – whether they’re across campus or across the world.

And that’s where they get it right – optimizing their engagement through data integration to support their student’s success and involve alumni long after they’ve earned their degrees. The personalized relationships they’re able to provide to their network through Salesforce CRM is what many look for in an alma mater, including myself! Continue reading to learn exactly how they’re helping their students earn Data-Driven Degrees.