Interested in Next-Generation Analytics? It’s Time to Join the Integration Hub Club

Integration HubIt’s been an interesting and sometimes daunting task these days to read or watch the news and notice all the disruptions around the world. From political, to geological to climate-related it seems that disruption is everywhere. But not all the disruption you hear about is negative. In our business, we’ve found that often, companies that can efficiently use data to fuel their data-driven digital transformations are better able to intelligently disrupt their markets for the better. Much better.

The kind of disruption I’m referring to happens when businesses implement a next generation analytics infrastructure along with a modern Hub integration solution to derive a superior understanding of what customers are thinking and where the market is going – which in turn, enables and creates better business decisions. That data can then be transformed into an asset which can be used as the basis of new digital services and customer engagement models.

Next-generation analytics infrastructures can’t often be built using tangled and fragile new point-to-point data integrations, so some industry experts think this is no longer a viable way to integrate data across an organization. And without an agile strategy for managing data, business users and analysts must wait for a data integration developer to create a new, custom data workflow every time there is a need for data, which isn’t scalable or efficient.

When combined with Integration Hubs, with its centralized Topics concept – which allows data canonization across the organization – users can achieve simpler integration, optimized performance, reduced costs, self-service and automation capabilities. An Informatica Integration Hub can also allow business users to identify new data sources or fields that they were not even aware of previously.

The Informatica Integration Hub leverages the modular, trusted and complete Informatica Intelligent Data Platform for orchestration. It’s an end-to-end solution that includes:

  • Data Collection (Traditional or Big Data)
  • Data Persistence (RDBMS, HDFS)
  • Data Models (Topics, Schema, Logical)
  • Data Governance (Quality, Security, Mastering)
  • Data Discovery (Enterprise Data Catalog Integration)

The Informatica Integration Hub is designed to automate complex data integration environments using publish and subscribe patterns and provides unified visualization of data relationships, monitoring and alerting across the entire system for improved governance. It also can deliver data at mixed speeds, from near real time to batch. By utilizing the Integration Hub, your business can build agile, efficient data-driven pipelines, and manage complex data pipelines across the enterprise saving development and support response time and effort. It also improves the impact of analytics by increasing consistency and confidence in data.

The Informatica Integration Hub is also a proven product deployed at large companies worldwide. One user, a Data & Business Intelligence Manager from the State of Washington puts it this way – “The Informatica Data Information Hub is the ‘glue’ that’s helping us to achieve precisely what we want.”

If you want to know more details about how Informatica Integration Hub helps them to achieve what they want, check out their story and while you’re at it, download a Cloud trial.


  • sebastian schmidt

    Hello everybody,

    We are currently searching suitable input regarding the topic
    “Interdisciplinary Approaches in Data Science and Digital
    Transformation Practice“ for the event “KES IDT 2019“.
    If you require further information, please follow the link:

    We are looking forward to your participation.

    Your Aalen University Team