Salesforce Customer Speeding Cancer Treatment Through Data
Cancer. In 2018, over 1.7MM new cases of cancer will be diagnosed, and 609K people will die from it. Chances are you know someone that has been affected by this dreadful disease. In the ongoing search for a cure, patients succumb to test after test and then varying courses of treatment. The treatments themselves are none too pleasant. A lot of it seems like trial-and-error which just increases the anxiety and uneasiness for the cancer patients. All these treatments and tests generate a lot of data. If only there were more efficient ways to capture and analyze all this data to better treat patients.
Companies, especially in healthcare, are grappling with how to effectively and efficiently build data warehouses and to better integrate data and applications into their processes hoping that analysis could help to uncover new patterns that lead to improved treatments and options.
Meet Genomic Health, the world’s leading provider of genomic-based tests for personalized cancer care. Their mission is to transform treatment decisions and outcomes for cancer patients by delivering clinically actionable diagnostics and services to their physicians. Before Genomic Health, patients may have undergone treatment courses that include radiation and / or chemotherapy for months just to see if they would work. For some patients, these treatments were successful, but for others it represented overtreatment which included many unpleasant side effects and delays in getting to the proper treatment.
Genomic Health has labored to effectively utilize the data and uncover insights to speed up cancer diagnosis and treatment plans. Genomic Health partnered with Informatica to utilize Informatica Cloud MDM Customer 360 for Salesforce along with Informatica Cloud Data Integration to feed its enterprise data warehouse with information from Salesforce and pull together multiple data sources in one logical view.
Informatica allows Genomic Health to speed up cancer diagnosis and treatment plans from weeks to days. For cancer patients anxiously awaiting the news, this is truly outstanding. From a business perspective, Genomic Health was able to scale and grow while remaining flexible through a cloud environment and helped their sales team be more effective when speaking to physicians.
If you are looking to maximize your Salesforce investment now, learn more about how Genomic Health speeds up cancer diagnosis by more effectively integrating their data for greater insights in this webinar.