It’s Time to Transform the Product Experience for Your Customers
The role of product information has become more important than ever.
The new product experience is customer-centric, personalized, omnichannel, search-guided, and social-powered. To keep up with this rapid evolution in the buying experience, make sure you’re fully leveraging product information to create a new experience that attracts and converts shoppers. And achieving this ambitious goal is easier than you might think.
An omnichannel sales strategy is no longer optional. On average, a consumer will look at more than 10 information sources before making a purchase.
But while 88% of consumers say they’re more likely to shop with retailers that deliver personalized and connected cross-channel experiences, they often find that information in stores, ecommerce sites, mobile apps, and print catalogs often falls short.
A big reason for this is that 80% of merchants and suppliers don’t integrate product data across their website, applications, and physical stores.
The information in stores, ecommerce sites, mobile apps, and print catalogs often don’t match. Indeed, 51% of merchants and suppliers don’t even support mobile commerce.
And the consequences of this gap between the reality and customer expectations for sales strategies are substantial: 45% of merchants and suppliers have lost more than $1 million in revenue due to cross-channel commerce challenges.
To transform the product experience for customers, companies need the following:
- An Omnichannel Strategy
Multiple channels reinforce each other; a customer who doesn’t buy in one channel may well be won over in another channel based on their current interests, needs and location.
- Deliver the Right Product Information for Each Channel
One of the biggest challenges for most retailers is consistency. You may choose to share different information in each channel – but you need to provide trusted, relevant and rich data across all digital touchpoints and channels.
- Deliver Personalized Customer Experience
Personalize your data to deliver a meaningful and engaging product experience. With a 360 view of your customers and their purchase patterns, you’ll see for example what they like or what they’ve bought… This enables easy cross- and upselling. You’ll gain insights for the next best actions to take with a customer, you can deliver high-quality service, make personalized offers, and enhance customer experience and loyalty.
Download this ebook “Five Ways to Enhance Product Experience” and get a roadmap for ensuring consistent and trusted product data.
- Vendasta 50 Important Stats You Need to Know About Online Reviews. August 29, 2016.
- 1WorldSync Nearly Half of Global Merchants and Suppliers Have Lost at Least One Million Dollars in Revenue Due to Cross-Channel Commerce Challenges. April 4, 2017.