360 Engagement at Informatica World 2018

Informatica World 2018

Informatica World 2018 is just around the corner.

For the past few weeks, we’ve been working with our customers to finalize the content for the breakout sessions in the 360 Engagement Journey track. It’s been quite fun to learn more about their stories and hear how they are making a difference within their companies and ‘moving the cheese’ in their industries, as one customer put it.

We have customers represented by Hartford Healthcare, M&T Bank, Experian, McAfee, and others. They are all prepared and excited about sharing amazing insights and experiences with the people at Informatica World.

Below are a few highlights from the sessions I’ve been fortunate enough to assist on (you can find these in the session catalog under the 360 Engagement Journey).

  • Shane Ferreira, senior market manager, Shazia Ladak, manager omnichannel enablement, and Sanjeev Malhotra, director business enablement, at Telus, along with Ritwick Datta, MDM technology architect and solution lead at Accenture

Shane, Ritwick, Shazia, and Sanjeev helped fulfill the omnichannel vision at Canadian telecommunications giant, Telus, by delivering an enterprise view of customers, prospects, and households for marketing, operations and analytics use cases. In just 5 months, they created an MDM foundation on Amazon AWS to manage hierarchies and reveal household relationships, adding substantial business value. This helps Telus design digital customer journeys that are automated, personalized, contextual, innovative and anticipatory. They’ll walk through their approach in their Wednesday 10:40am session, Telus: Designing Digital Customer Journeys with MDM.

  • Lisa Spory, vice president of National Security and Immigration Programs, at Sevatec

Lisa and her team have been working with a large federal agency. The agency wanted to generate a report that could accurately depict a person’s history and interaction with the agency. Understanding an individual’s full history wasn’t possible because of poor data quality. Although they had 30+ years of population data, they couldn’t lay out a timeline of interactions. They needed to build a view of a person across as many as 7 or more different possible roles. They tried a unique approach: use agile processes and the Identity Match Option in Informatica Data Quality to create a view that matches “persons” to an “identity”. Hear more about how they accomplished this at 3:20pm on Wednesday in Session 360109, An Agile Approach to Identity Resolution in Large, Historic Data Sets.

  • David Aznavoorian, senior director, data engineering services, and Eric Buxton, data architect, and manager, data integration and administration, at Harvard Business School

In David’s words, “loss of trust in data means lost trust in IT.” To create trust in their data at Harvard Business School David and Eric recently embarked on their 360 engagement journey after being long-time PowerCenter users. Across a mixed ecosystem that supports multiple academic programs and a variety of constituents, David and Eric are creating a 360 view of their constituents that helps the school identify new opportunities and reduce the risk of reputational degradation. Join David and Eric as they step through their path to implement MDM so they could better understand how people are maturing in their careers and achieve Customer Engagement Excellence with MDM at Harvard Business School. Their session 360103 is scheduled for 2:40pm on Tuesday.

  • John McAnnis, CIO, at Providence Health Plan

The complexity of the healthcare industry has grown exponentially over the past few years. Not only have the number of patients increased organically, but demands to deliver a single view of healthcare providers have accelerated. Jon created a roadmap that allowed the health plan to create a path to manage that disruption and create an environment that supports sustainable growth and 360 engagement. As one of our most popular sessions, Jon will share on Tuesday at 1:40pm his approach that’s been Designed for Speed: A Roadmap to MDM and Enterprise Data Management

  • Ammar Feroz, principal at ZS Associates, Swetha Mannepalli, staff developer of business intelligence at Edwards Lifesciences, John Parker, vice president and MDM segment leader and Monica Mullen, principal solutions marketing manager at Informatica

In keeping with the healthcare industry topic, this panel of experts has a point of view about trends in life sciences, data governance, and data mastering. For example, driven by a passion to help patients, Swetha has been part of an intense effort at Edwards Lifesciences. Their goal is to tame the wild west that grew within their data warehouse and implement data governance processes across the company. Ammar provides a business trends evaluation of the shifts that are happening in the industry and the implications on MDM. While John believes new approaches to data and information are needed to deliver value, fuel customer experience, and meet today’s business needs. I hope you’ll join us as I ask the questions in this 360110 session on Wednesday at 2:20pm where we discuss the move From Vision to Reality: Intelligent MDM in Life Sciences.

Informatica World 2018

In all, we have 16 sessions with customers and experts sharing their views into 360 engagement. And, as in year’s past, we’ll have demos in the Informatica Pavilion, Deep Dive sessions that last 2 hours, Roundtables for one-to-one conversations with our product managers, an Architecture Summit, and our Market Perspectives session for an overview into trends in the industry. And, since it’s our 25th anniversary, we have a few special treats planned as well.

Join the rest of the intelligent data-driven disruptors. For more information about the sessions and to view a live stream of the keynote, visit www.informaticaworld.com For MDM updates throughout the conference, follow @InfaMDM on Twitter.