Three Priceless Product Information Management Values from Informatica

Product Information Management
The new release of our master-data fueled Product Information Management solution is sweet and hot, just like a mulled wine.

Last weekend, we’ve had the first snow in Germany. Everywhere, Christmas lights are shining in front gardens, shopping malls and on houses. Impossible to ignore it, the Holiday season has begun. For me, this is the best moment of the year to enjoy a sweet and hot mulled wine with friends on a Christmas Market.

And it’s time to think about gifts, and being grateful for memorable moments or accomplishments. Quite often, the most value comes from things that are priceless. Spending more quality time with friends or the family for example.

In this spirit, and just in-time for the Holiday Season, Informatica has released MDM – Product 360 Version 8.1. The new release of our master-data fueled Product Information Management (PIM) solution is sweet and hot, just like a mulled wine. But this is not the only reason I’m excited. More importantly, based on the priorities and feedback they have shared with us, our customers will be thrilled with the innovations, new features and business value Product 360 provides.

The latest version allows us to share three priceless values with our customers in retail, manufacturing, distribution, banking and more… more time to spend on your most important priorities, enjoyable (user) experiences and enhanced support for delivering a delightful customer shopping experience.

1. More Time

When talking to customers in manufacturing, retail and distribution, we often heard them saying: “We need to collaborate more efficiently with partners and suppliers!”

Many companies spend too much time on error-prone manual or redundant processes, e.g. when sharing GS1 relevant data with the Global Data Synchronization Network (GDSN).

They need an easy and automated way to exchange high quality and relevant product data via the GDSN with their trading partners. Companies like the CPG manufacturer Unilever, the Italian food retailer Coop Alleanza 3.0 or the pet food provider Vitakraft are examples of companies who successfully use the GDSN solution from Product 360. It helps save time, ensure high quality product data and increase efficiency. Product 360 v8.1has been GS1 GDSN 3.1.3 certified. Additionally, our customers can now invite external parties, like suppliers to collaborate on the product enrichment workflow. This results in much more time to spend on things you may consider more important.

2. Enjoyable (User) Experiences

An intuitive user experience strongly influences the user acceptance of any PIM application. We have always prioritized providing a business-friendly user interface (UI). And with version 8.1, our customers enjoy a further enhanced business-oriented role and task-based UI, business process insights for enhanced governance to make their life easier. Intelligent listeners for channel specific delta exports is another new capability introduced to speed-up time to value.

3. Happy Customers

Happy customers are priceless. Customer experience defines a company’s success. One requirement to delight customers is a consistent, omnichannel shopping experience.

PUMA, one of the world’s leading sports brands, is running most of its ecommerce sites on Salesforce Commerce Cloud. Using the certified Salesforce Commerce Cloud Accelerator for Product 360, PUMA can easily feed its ecommerce systems with rich high-quality product information, providing a unified customer shopping experience at

For continued customer success, Product 360 8.1 has been certified for Salesforce Commerce Cloud 17.1.

Watch this video to learn how Winsupply is enabling customers to make informed decision

We continue innovating for our customers data-driven 360 transformation. To learn more about MDM – Product 360, check out this web page or join us for the MDM – Virtual Summit.