Partner Perspective: Informatica World 2017

Informatica World 2017

Wow, what an outstanding week at Informatica World 2017 this year! With nearly 500 partners in attendance, we mutually discovered new and innovative ways to leverage Informatica technologies. As always, the Solutions Expo was the place to see partner solutions, and we all partied with the partners that held over 10 different events, engaged in breakout sessions, and discussed today’s latest business trends and opportunities. From DevOps efficiency to data quality and governance, the excitement was unprecedented, especially as we revealed our go-forward strategy!

But don’t worry if you missed it; Informatica World 2017 information is available 24/7 and to make it even simpler, I’ve summarized the highlights for you here.

Informatica Brand Reboot

Informatica CMO, Sally Jenkins unveiled our brand reboot including changes around how we define ourselves and how our customers Unleash the Disruptive Power of Dataexperience us. In her keynote, she underscored it’s “not all about the new logo and the color orange.” Rather, it was time our brand caught up with our business innovation and our team set out to nail down the messaging. With input from partners and customers alike, our partner ecosystem played a major role in our transformation. Now, our new brand and messaging is boldly on display.

Intelligent Data Platform Evolution

At Informatica, we strive to be ahead of the curve. We recognize that channel partners need tools to stay relevant and penetrate new markets. We’re proud and excited to equip you with solutions that solve problems through data. Accordingly, central to our announcements at Informatica World, we introduced our breakthrough metadata-driven artificial intelligence technology, CLAIRE™.

By harnessing the true power of data, metadata, and machine learning/AI, CLAIRE™, coupled with our new wave of innovations across the Informatica Intelligent Data Platform, disrupts the market. Available across all Informatica’s products, any enterprise data, whether in the cloud or on-premise, can be intelligently managed and served to the business. This means partners can enhance user productivity across technical, operational, business, and self-service solutions, with quality and speed that exceeds customer expectations.

Solution Expo

The Solution Expo was a great success! Not only did it give us the opportunity to showcase our products, but all attendees benefited immensely as we learned how our partner peers are responding to, and addressing, digital disruption for their customers across industries with Informatica solutions. Of course, I would be remiss if I didn’t extend a huge thank-you to our diamond sponsor, Accenture, and to all the Informatica World sponsors. Your support is genuinely appreciated; we could not have held such an amazing event without you!

Channel Partners are Delivering Customer Success

We saw a ton of interest and engagement around our new brand this year. From analysts, to partners, to customers, it’s evident there is a true channel business transformation at play, and our partners are leading the way with new strategies to leverage our technologies, drive revenue and deliver customer success!

What’s more, our partner ecosystem is one of the hottest aspects of our business moving forward, and we’re working to offer more value to partners with Data 3.0 and the introduction of CLAIRE™. For more insight on the partner ecosystem, watch the video below with Rodney Foreman, Informatica’s Channel Chief.

Award Winners

Of course, no Informatica World would be complete if we didn’t take the time to recognize our valued customers and partners who show vision, creativity and leadership. When it comes to business transformation through Informatica solutions, the awards go to-

 And our top customer Innovation Award winners in 2017 are-

  • Allegis Group
  • Freddie Mac with KPMG
  • Eli Lilly Japan K.K.
  • KPN
  • McKesson with partner Slalom Consulting
  • Raymond James Financial
  • UBS

What’s Next?

For our partners in Europe, the next event on the horizon is Informatica ELEVATE in Frankfurt, Germany, July 10-13, 2017. Join us to develop new ideas around Informatica solutions, learn more about our partner programs, attend technical training and build relationships with our pre-sales and partner sales teams.

Please join us!  We look forward to seeing you there!

What was your favorite Informatica World 2017 moment?

We want your feedback! What did you find the most interesting and compelling about Informatica World 2017? Did you make some great connections? What was your favorite session? Comment below or tweet to us: @infapartners. We’d love to hear from you!


  • Jim Bernstein

    CrossVista was a sponsor of Informatica World 2017. The level of attendees to our kiosk was very brisk with many questions about our Scriptless DevOps solution with regards to PowerCenter, Cloud and MDM. Great event!