The More Complex the Cloud Computing Market Becomes, the More We Need Data Integration

The RightScale “State of the Cloud” report out now has some key findings that I would like to discuss in relation to data integration. The world is getting more complex, in terms of cloud platforms, and that means that we need data integration more than ever. Per the report:

  • In polling, the respondents reported that Azure grew overall from 20 to 34 percent, while AWS stayed flat at 57 percent.
  • Google grew from 10 to 15 percent to maintain third position (see Figure).
  • Azure increased adoption significantly from 26 percent to 43 percent. In contrast, AWS adoption in this group increased slightly, from 56 percent to 59 percent.



So, is this trend good for data integration?  A few points can be made:

  • The public cloud computing market is going to be heterogeneous, with AWS being one of three major players. In the recent past, many of the analysts gave the cloud prize away to AWS, calling for the demise of the other two providers, meaning Azure and Google Cloud. The data points show that both Google and Azure are clearly gaining share in the market.
  • Considering that the public cloud market will be diverse, enterprises will choose to place their data on more than a single public cloud provider. Thus, there will be data sets on at least two, and those data sets need to be synced between clouds, and between the clouds and the on-premises systems.
  • The data integration issues will only grow more complex. Considering that enterprises are moving to public clouds at a rapid pace, and, in many cases, moving to purpose-built database models such as object-based databases, and other non-relational models, data integration becomes key. Data integration provides the ability to place complexity into a single domain, that of the integration technology, and the data can be leveraged as needed by the business applications.

So, the world gets more complex around the emerging public cloud market. It’s not just about moving to a public cloud.  As we can see from the data points from RightScale, it’s going to be a multi-cloud world, and the single provider just won’t happen. This is a good thing, from a market perspective, in that enterprises will benefit from competition in the marketplace, in terms of price and delivered value.

Think about it. If the automobile industry was made up of a single company, you would be paying $100,000 for a car, and it would be a piece of junk. Not that cloud providers would act the same way, but if there is no incentive to innovate, companies won’t.

So, this leads to more opportunities for enterprises to lower costs and gain more agility in the cloud. However, this also means that we need to become better at data integration to realize that value. Perhaps it’s time to get to work.