Five Steps to a Seamless MDM Cloud Journey

The cloud isn’t about “easy win” anymore. Thanks to cost efficiency and agility, the cloud has taken center stage in operational strategy. These strategies are sophisticated, involving hundreds of applications at the heart of the enterprise.

In an effort as complex as this one, data management becomes essential. In fact, to have successful transformation, you must embrace the journey to cloud with data as the driving force behind the effort.

In an earlier blog, I discussed the importance of flexible, full-featured deployment options for master data management. Informatica MDM offers a clear transition path so the powerful MDM features our customers rely on today will be available with the deployment flexibility they need tomorrow. This means –  a safe journey to the cloud.

MDM’s cloud drivers

MDM customers across industries have strong business drivers moving them toward the cloud. While no two companies are voyaging to cloud in exactly the same way, the irrefutable benefits of MDM technology in the cloud include:

  • Reduction in hardware and maintenance costs resulting from use of low-cost hosted infrastructure such as AWS and Azure
  • Optimization of big data technology investments through performing MDM capabilities like match, merge and persist golden profiles natively in Hadoop
  • Greater leverage of SaaS investments, such as Salesforce, by adding more MDM functionality to cloud-resident data
  • Reduction of CAPEX and OPEX through subscription pricing for line of business applications or analytics
  • Deployment flexibility supporting either single- or multi-tenant solutions

Thanks to these economies, moving MDM to the cloud is an easy decision. But getting there involves a lot of variables, including where you are starting from. For example, some organizations will be moving MDM to the cloud from a pure on-premise implementation and need new green-field deployments. Others may already have some cloud data management, for example using Customer 360 for Salesforce, and looking to expand.



There are other variables as well, such as whether you will move your entire MDM implementation to the cloud or use a hybrid approach involving both cloud and on-premise resources.

Each customer will need to be mindful not only of where they are now, but where they are going in the future, in order to make the journey to MDM cloud a successful one. My colleague, Joan Jenkins, recently blogged about  5 best practices in the journey to cloud from a wide data management perspective. Her advice is spot on. In response, I’ve adapted her list, to focus on the specific needs of an MDM transformation. The steps are below:

  1. Ensure your data moves in and out of cloud seamlessly

Data will necessarily move from fragmented applications to MDM hub and from MDM hub back to those applications and other operational and analytical systems. Know how your data is persisted on cloud and make sure it moves easily from cloud to downstream applications.

  1. Plan to accommodate all the end-to-end capabilities of MDM, not just a few

Focusing on narrow capabilities (for example, match and merge) will ultimately compromise your ability to deliver on critical business requirements.  Delivering trusted master data to the business means being ready to execute on all the next-generation capabilities.

  1. Ensure governance

Data governance becomes even more important when you put your business-critical master data on the cloud.  Implement good data governance practices during your cloud deployment—not afterward.

  1. Provide data security

Master data often includes sensitive information about customers, patients, suppliers, and so on that requires appropriate protection. Ensure your cloud MDM provider is addressing concerns effectively when master data is outside your firewall.

  1. Acquire the right technical and infrastructure skills

Insufficient experience is often to blame for failed cloud projects. Line up the right skills and be sure you can scale your infrastructure as needed for any usage spikes that may occur.

A virtual summit for an inevitable journey

Because control of data management is a central issue in the majority of today’s cloud transformations, Informatica has prepared a virtual summit to help business leaders make the transition. In this summit, called Journey to Cloud, data is front and center. Join us to discover how to keep your data seamlessly connected, trusted and secure across systems and processes as you move to the cloud.

The virtual summit is February 28, 2017, 9 a.m. to 12 p.m. Pacific. The focused, in-depth program will feature industry experts and senior IT practitioners who share their lessons learned and best practices for:

  • planning a move to the cloud
  • using cloud data management approaches to increase agility, reduce costs and accelerate time-to-market
  • empowering lines of business and IT users to collaborate for success
  • ensuring both competitive advantage and best-in-class customer experience

Register today to join the summit.

You can also reach out to me at @mdmgeek if you have any questions. Watch the #JourneyToCloud feed for the latest updates.