Forrester Names Informatica a Product Information Management Leader
The Forrester Wave™: Product Information Management Solutions, Q4 2016, has just been released. I am proud to see that Informatica is placed as a leader! The market vendor report on product information management (PIM) solutions is authored by Fiona Swerdlow and Nasry Angel. After being positioned as a leader in 2014, Informatica believes it is well placed in the market space for product information management use cases.
The Forrester PIM Wave Q4-2016 looks at three dimensions of vendors, their strategy, market presence, and their current solution offering.
How did Informatica rank?
- Highest Score in Strategy (5 of 5)
- Top marks (5 of 5) in the categories of vendor portal tools
- Second to none support
- Leading in usability for the future of commerce
Strategy: We believe this latest market report proves that Informatica is a strategic long term partner for the most strategic asset, your master data, by receiving the highest score possible in the strategy category of the evaluation. In my opinion our Informatica team has clearly focusses on solving IoT and Big Data use cases, as well on focusing hybrid cloud deployments.
Current offering: Check out the report to read how Forrester talks about how Informatica has one of the most complete offerings with deployment, quality and data managementcapabilitiesfor PIM (or check our website about MDM – Product 360).
Supporting key roles such as merchandizing, ecommerce, supply chain with a role and task based user interface to help them do the text best action , Informatica delivers a solution for the next generation in digital workplace.
Transformation is happening everywhere
While digital transformation, customer engagement and IoT strategies are driving the strategies of our clients, the master data management market itself is going through a transformation. New vendors, new innovations, new value propositions. All is getting disrupted. All? We believe this Forrester PIM Wave Q4-2016 proves again that Informatica, who has done the first PIM project in the 90ies (where this was not even defined as a market), is and remains the key player in this market.
Often copied, but never beaten. First implemented in 2001, today it serves 300+ clients globally. You can learn here, how Informatica MDM – Product 360 differentiates – or better listen to our customer examples and the business outcomes they have realized!
Listen, learn and innovate – the world’s biggest user community in this space
Our invests in building the biggest user community of all MDM vendors digitally and with global Customer Advisory Boards and the largest series of Summits pay-off for our clients.
Product information is not enough – relationships matter
Forrester’s report says “PIM plays a key role in the customer Journey”, from discovering a product throughout engagement post purchase. Further-more Forrester found out that product information management “Graduates From Product Data Management To Product Experience Management”. Clearly omnichannel customer experience, supply chain efficiency and regulation compliance such in medical devices and CPG continue to drive the need for a collaborative app in sell more products faster. Today’s MDM Apps, enable smarter business processes of roles as the Supplier Relationship Manager, eCommerce Manager, Marketing or Merchandizer.
If you are following my blog and in social media, you may remember my blog on “PIM is not enough”. Do you remember James Bond telling Electra King “The world is not enough”? Customers invest in Informatica because of their belief in having a strategic partner to start small and grow fast. They aim to improve collaboration and new product introduction in omnichannel commerce now, but also need the power to solve the long term vision.
The only true end-to-end MDM solution
Informatica offers the industry’s only true end-to-end MDM solution. Ranked as a leader in top analyst reports, including Gartner, Forrester, and The Information Difference, Informatica MDM has been awarded the top scores for customer satisfaction*, innovative technology, and market strength.
There are many vendors in the MDM market and few upcoming point solutions. However, today’s organizations need a flexible and proven platform like Informatica MDM that combines data integration, data quality, business process management, Data as a Service in one single solution. Ready for cloud, on premise and hybrid deployment, ready for big data scale and any data. The ready to use master data-fueled business applications such as Customer 360, Product 360 (the PIM app) and Supplier 360 that are built on the Informatica MDM platform help companies achieve faster time to value, with task and role based user interfaces.
See you in NYC or learn more on Mouser Electronics Webinar
Finally, our team is not only working hard, but also a great group having fun together. Watch the #MannequinChallenge video on the Forrester PIM Wave 2016: