4 Trends at Dmexco 2016, a Free Book and One More Thing…

Dmexco on September 14-15, 2016 has grown to be the biggest trade show and conference for digital and online marketing in EMEA. International companies make up more than fifty percent of the exhibitors at the event. Having attended the event myself in years past, I believe that it is the place to be if you focus on digital transformations – particularly in market. I think marketers will be on cloud nine with all of the great new solutions, discussions … and maybe parties that you’ll find at Dmexco.

Speakers at this year’s Dmexco include thought leaders like Paul Bulcke (CEO, Nestlé), Julia Goldin (CMO, Lego), Dana Anderson (CMO, Mondelez), Richard C. Lee (CMO Greater China, PepsiCo), Sophie Blum (Vice President Marketing Europe India Middle East Africa, P&G), Andy Gall (CTO, Red Bull), Dr. Bruno Saelzer (CEO, Bench), Twitter-CEO Jack Dorsey, Snapchat’s Chief Strategy Officer Imran Kahn and Facebook’s Chief Product Officer Chris Cox.

4 Trends at Dmxeco 2016

This year’s Dmexco will be a  great forum to talk about the latest Informatica offerings for better marketing and customer experience . These four things will dominate discussions at Dmexco this year in my point of view:

  1. 360 degree view on customers and products for better targeting and customer experience across all touch points
  2. Data quality and contact data verification for campaign success to ensure consistent customer connections
  3. Marketing analytics and campaign optimization with Big Data Marketing (with Marketing Data Lakes) to understand which campaigns work and which do not
  4. Connecting Marketing Automation and  CRM and any other marketing data is simple and easy with cloud solutions

Don’t forget to grab your Marketing Data Lake book at the Informatica booth: Hall 6, Booth #G-048.


But there is one more thing…

Register for the Free Pre-Release Trial: Identify, Fix and Monitor all Your Marketing & Sales Data

Please join us and get access to the free pre-release trial of our latest cloud solution and see how you can visualize, fix and monitor your marketing data with a simple cloud app. Whether it is data from Salesforce or Marketo, or any other marketing automation or CRM solutions, it will ensure that you are prepared to eliminate bad data to drive deeper customer engagement and higher conversion ratios.

It will even go beyond it – but sorry you’ll have to wait to learn about that on site at Dmexco. Do not miss out the chance to sign up for the free pre-release trial here. Sep 14, 16:30h at Informatica: Hall 6, Booth #G-048

I am sure with this new solution, marketers will be on cloud number 9. Want to see more? Stop by on September 14th, at 16:30 at the Informatica booth, have a beer and listen.


Stop by the booth and learn more

PS: Follow us on twitter and discuss what is trending: #dmexco @donal_d2 @benrund @Informatica

PPS: Do not miss the chance to chat with our booth and business partners like Tableau for analytics and Parsionate for omnichannel.