Why It’s a Great Time to Become an Informatica Partner
Since joining Informatica in August, I have been asked countless times “Why partner with Informatica?”. The simple response is that we provide partners with the ability to drive revenue and profit with our market leading products. It’s my goal to keep this promise and provide partners with the most competitive programs and incentives to grow our mutual business.
Here’s a more in-depth look at why partners should consider Informatica as a strategic partner.
- Massive growth in data: doubling every 2 years
- New types of data coming from 200 billion connected devices by 2020
- Over 40% of all data in the cloud by 2020
- 325 million business data users and growing
- Data powers business and creates competitive differentiation for your customers
What Customers Want In a Data Solution
- Hybrid data solutions that work with their data on-premise AND in the cloud
- Effectively use data from their traditional data sources as well as their new big data platforms
- Integration with their existing applications and environments and support for all major platforms and applications
- Proven enterprise class reliability and performance
- End-to-end solution: they don’t watch to stitch the solution together
- Our customers’ business users are clamoring for data and they feel IT is holding them back
- 7,000+ customers have helped us become the #1 provider of data management solutions for cloud, on-premise, big-data and hybrid environment
- #1 Vendor in 6 Categories (as rated in Gartner Magic Quadrants)
Partner Profitability With the INFORM partner program
- 3-4 times services multiplier
- Subscription model builds an annuity revenue stream for partners
- Predictable margin opportunity for resell, including rebates, discounts and development funds
- Bundle or embed Informatica solutions with your Intellectual Property (IP) and services to create unique offerings
- Increase your stakeholder value
Please join the INFORM program as we work to transform our channel model. We will provide partners with skills using a comprehensive competency building model along with new programs and incentives to grow your revenue and profit.
I look forward to working with all of our partners to grow our business together!