Informatica Awarded Top Supplier Retail for Best Omnichannel Solution
The Retail Technology Awards Europe (RETA) distinguish retail companies for their implementation of outstanding and innovative information technology solutions in retail. As announced in February, the 2016 RETA award for the “best omnichannel” implementation was handed to Norwegian electronics retailer, Elkjøp.
Now, Informatica was awarded “Top Supplier Retail 2016” by EHI Retail Institute and the German food magazine “Lebensmittelzeitung” for supporting the retailer Elkjøp in their outstanding and awarded omnichannel project.
Elkjøp uses Informatica MDM – Product 360 (PIM), Data Quality, B2B Data Exchange and PowerCenter to shift from an organization focused on selling products to one that is focused on providing the best customer shopping experience.
Thomas Thykjaer, Master Data Architect, Elkjøp says: “Informatica’s solutions make it very simple to automate and validate product data from suppliers and get products to market much faster with better quality data. This in turn enhances the customer experience across various channels, including online, catalogs, brochures and in stores.”
Ben Rund, Senior Director Product Marketing for Information Quality Solutions at Informatica says:
“We are proud to be the Top Supplier Retail 2016 Award Winner in the category ‘Best Omnichannel Solution’. But more importantly, one of our top priorities is to serve our customers and to help them create value. The Informatica solution reduces time to market by up to 60% by decreasing time to on-board new online product information from several hours to only a few minutes. It ensures a better, consistent customer experience across store, catalogue promotions and online sales channels.”
Watch this video with Thomas Thykjaer, Master Data Architect at Elkjøp explaining why accurate product information is at the heart of a retailer’s transformation to omnichannel: